Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Pemberton originally touted his drink as a tonic for most common ailments, basing it on cocaine from the coca leaf and caffeine-rich extracts of the kola nut; the cocaine was removed from Coca-Cola's formula in about 1903.

In 1969 Coca-Cola released its new advertising campaign, “It's the Real Thing,” which epitomized the Company's attempts to harness contemporary youth's cultural and political turn.

The 'Hilltop' commercial, which includes the iconic jingle 'I'd Like to Buy the World a Coke', premiered in 1971.

2006 – the Coke side of life. 2009–2015 – Open Happiness. 2016 – Taste the Feeling. 2020 – Together Tastes Better.

"I'd Like to Buy the World a Coke" was released in the U.S. in July 1971 and immediately struck a responsive chord. The Coca-Cola Company and its bottlers received more than 100,000 letters about the commercial. Many listeners called radio stations begging to hear it.

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide.

Coca-Cola Logo: Color Palette Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later, the soft drink giant used the red and white color scheme to symbolize passion, youth, energy, love, pureness and class.

Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach.

Launched alongside that instantly recognizable first global branding system, the "It's the Real Thing" campaign debuted in the fall of 1969 with magazine ads placed in October issues. Other slogans had preceded this.

Bill Backer Bill Backer, the man who wrote the jingle for Coca-Cola's 1971 "Hilltop" ad, has died.

Some of the slogans for Coca-Cola have focused on the quality of the product, its refreshing taste, or even its role in entertaining, such as in 1948's “Where There Coke There Hospitality”. More recently – Who doesn't know the “It's the Real Thing” campaign.