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What the Viacom TV commercial - March for Our Lives is about.

The Viacom TV Spot, 'March for Our Lives,' is a touching and emotional advertisement that highlights the power of young voices and activism. The spot features a montage of young people of different ages, races, and genders, showing them getting ready to attend a march. As the footage moves ahead, the clip showcases millions of young people from all walks of life coming together to protest and demand their right to a safer future.

The ad was created to support the March for Our Lives movement, a national gun control rally set up by survivors of the Stoneman Douglas High School shooting that took place in Parkland, Florida, on Valentine's Day 2018. The rally became a national movement, also joined by various other high schools in different states, to demand stricter gun laws and an end to mass shootings, which had become all too frequent in the United States.

The 'March for Our Lives' TV spot, created by Viacom, underscores the message of the march and echoes the demands that came from high school students demanding safer schools and communities. The video features high-energy music, quick transitions, and black and white footage. It captures the spirit and motivation behind the youth-led movement that has changed the national conversation on gun control, and it's a reminder that young people can make a significant difference in shaping the world around them.

In conclusion, the Viacom TV Spot, 'March for Our Lives,' highlights the power of youth activism and the importance of students' voices in shaping the future. The ad is an inspiring and moving tribute to the March for Our Lives movement and an unflinching reminder that young people are not just the future but also the present, and they must be heard. The video encourages us to join young people in their fight for safer schools and communities, and it is a powerful call to action that resonates long after the spot ends.

Viacom TV commercial - March for Our Lives produced for Viacom was first shown on television on March 22, 2018.

Frequently Asked Questions about viacom tv spot, 'march for our lives'

Born out of a tragic school shooting, March For Our Lives is a courageous youth-led movement dedicated to promoting civic engagement, education, and direct action by youth to eliminate the epidemic of gun violence. We aim to create safe and healthy communities and livelihoods where gun violence is obsolete.

The youngest speaker at the March on Washington was John Lewis, National Chairman of the Student Non-violent Coordinating Committee. He began his speech with a demand for fair wages and equal access to job opportunities.

How to plan a peaceful protest

  1. ASSEMBLE. Gather like-minded people and make a case for why a protest action is necessary.
  2. ORGANIZE. Designate an effective mode of leadership or agree to opt for a more open, nonhierarchical structure.
  3. DEFINE.
  4. RESEARCH.
  5. PREPARE.
  6. NOTIFY.
  7. PUBLICIZE.
  8. KNOW YOUR RIGHTS.

March on Washington Intro The event focused on employment discrimination, civil rights abuses against African Americans, Latinos, and other disenfranchised groups, and support for the Civil Rights Act that the Kennedy Administration was attempting to pass through Congress.

March on Washington, in full March on Washington for Jobs and Freedom, political demonstration held in Washington, D.C., on August 28, 1963, that was attended by an estimated 250,000 people to protest racial discrimination and to show support for major civil rights legislation that was pending in Congress.

A protest (also called a demonstration, remonstration or remonstrance) is a public expression of objection, disapproval or dissent towards an idea or action, typically a political one.

Types of demonstrations and unrest

  • Marching, where groups of people walk together through the streets.
  • Rallies, where people gather at a location to hear speakers.
  • Pickets and sit-ins, where people surround, occupy or block off an area.
  • Riots, where protesters turn violent against people or property.

For many Americans, the calls for racial equality and a more just society emanating from the steps of the Lincoln Memorial on Aug. 28, 1963, deeply affected their views of racial segregation and intolerance in the nation.

In his “I Have a Dream” speech, minister and civil rights activist Martin Luther King Jr. outlines the long history of racial injustice in America and encourages his audience to hold their country accountable to its own founding promises of freedom, justice, and equality.

The march was successful in pressuring the administration of John F. Kennedy to initiate a strong federal civil rights bill in Congress. During this event, Martin Luther King delivered his memorable “I Have a Dream” speech.

"I Have a Dream" is a public speech that was delivered by American civil rights activist and Baptist minister Martin Luther King Jr. during the March on Washington for Jobs and Freedom on August 28, 1963. In the speech, King called for civil and economic rights and an end to racism in the United States.

You can say that someone protests about something or protests against something. Women's groups protested about the way women were portrayed in commercials. Students marched in the streets to protest against the arrests. In American English, you can use protest as a transitive verb.

Videos

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Advertisers

Advertisers of the Viacom TV Spot, 'March for Our Lives'

Viacom TV commercial - March for Our Lives
Viacom

Viacom is a media conglomerate that was founded in 1971 and is headquartered in New York City, USA. The company operates in the entertainment industry and is known for its various cable television net...

Agenices

Agenices of the Viacom TV Spot, 'March for Our Lives'

Viacom TV commercial - March for Our Lives
Wavemaker

Wavemaker is a global advertising company that specializes in helping businesses connect with their target audiences through innovative marketing strategies. The company was formed as a merger between...

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