What the Comcast TV commercial - Big Farewell Ft. Jessie Diggins, is about.

The Comcast TV Spot, 'Big Farewell' features cross-country skier Jessie Diggins bidding farewell to her training ground in Afton, Minnesota. The emotional ad spot was produced as a tribute to Diggins's hometown and her love for skiing. The ad features the song “Good Times” by The Persuasions.

The ad starts with Diggins skiing through the snow-covered woods of Afton. She stops at various points along the way to remember the moments she spent skiing in her hometown. Her voice-over describes the memories as the camera pans over the rolling hills and trees. The couple of times when she falls, we see her smiling. The ad takes an emotional turn when Diggins packs up her car and leaves Afton for good. As she drives away, we see the town recede in the distance, and Diggins begins to cry.

The song “Good Times” by The Persuasions plays in the background throughout the ad, adding an emotional tone to the already powerful images. The ad is a moving tribute to the emotional bond that athletes develop with their training grounds and how saying goodbye to a place that holds so many memories can be hard.

The Comcast TV Spot, 'Big Farewell' Ft. Jessie Diggins, Song by The Persuasions is a powerful reminder of the things that matter in life and how some people spend their lives pursuing their passion. The ad is a tribute to the power of memories and how they can stay with us long after we have left a place.

Comcast TV commercial - Big Farewell Ft. Jessie Diggins, produced for Comcast/XFINITY was first shown on television on December 3, 2017.