What the Kenmore Elite TV commercial - College Friends is about.

Kenmore Elite is an American company known for its high-quality home appliances. One of their latest TV spots, titled 'College Friends', highlighted the impressive features of their high-end refrigerators while showcasing the importance of such appliances in the lives of college-goers.

The ad opens with a group of college friends gathered around a refrigerator. The camera then zooms in on the Kenmore Elite refrigerator and highlights its sleek design and various features, such as the temperature-controlled pantry and smart sensors that allow for optimum freshness.

We then see a series of flashbacks of the college friends' hectic lives, with scenes of them studying late into the night, prepping for exams, and hosting parties. Throughout these scenes, the refrigerator remains an essential part of their daily routine, as they store leftover pizza, energy drinks, and other sustenance for their busy lives.

Towards the end of the commercial, we see the friends gathered once again around the Kenmore Elite refrigerator, this time with one of them packing up to leave for their next phase in life. The refrigerator becomes a symbol of the memories and experiences shared by this close-knit group, and highlights one of the subtle, yet vital roles played by such appliances in our lives: providing a source of comfort and familiarity amidst life's many changes.

Overall, the Kenmore Elite TV Spot, 'College Friends', effectively highlights the company's focus on innovation and design while capturing the essence of their appliances in the hectic lives of college-goers.

Kenmore Elite TV commercial - College Friends produced for Kenmore Elite was first shown on television on March 17, 2013.