The UNICEF TV spot, 'What Would You Do?' featuring Alyssa Milano, is a powerful message that raises awareness about the struggles of children living in war-torn regions. The TV spot begins with Alyssa Milano standing in a stark, white room, and she immediately begins asking the question, "What would you do?"
Throughout the video, touching moments are depicted, such as children having to face life in a warzone. The video shows children playing hide and seek on a street corner; however, they are not avoiding the invisible friend of their childhood but avoiding bullets that come out of nowhere. Children are choosing food over water as they are not able to have access to clean water. Families are losing their homes due to bombings, and parents are breaking their children's piggy bank to be able to support them.
Throughout the video, the question "What would you do?" continuously pops up, forcing the viewer to assess their own situation and empathize with those in need. The spot's message is poignant and reminds us of the preciousness of life and how it can be disrupted so easily by events beyond our control.
The video concludes with Alyssa Milano commenting on how "these are not actors," and these struggles are real tragedies that are affecting children on a daily basis. Her final question "What would you do?" becomes an invitation to support the UNICEF's efforts that provide vital aid and protection to the children suffering in war zones.
Overall, the UNICEF TV Spot featuring Alyssa Milano delivers an emotionally-driven message to the viewers, and it's designed to bring awareness and support to a cause that needs our attention. The ad cuts through with its raw footage, powerful statistics, and the universal love and care for children, highlighting that everyone has a role to play in making the world a better place.
UNICEF TV commercial - What Would You Do? produced for UNICEF was first shown on television on June 18, 2013.
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