The Sears TV Spot 'The Original Superman' is a heartwarming ad featuring the iconic superhero Superman. The ad starts by showing a young boy playing with his Superman action figure. He then takes his toy to his dad's antique store, where he sees a vintage Sears catalog with an ad for the original Superman cape. The boy buys the cape and becomes inspired to become a real-life superhero.
The ad takes a nostalgic approach, showcasing the original Superman TV series from the 1950s. It features footage from the show, along with the young boy mimicking Superman's famous actions.
Throughout the ad, the Sears brand is subtly highlighted, as the dad's antique store is filled with Sears products from decades past. The ad evokes a sense of nostalgia and highlights the importance of family connections, as the young boy is shown bonding with his dad over their shared love of Superman.
Overall, the Sears TV Spot 'The Original Superman' is a touching commercial that celebrates the legacy of one of the most iconic superheroes of all time, while also highlighting Sears' long-standing history as a brand. It remains a favorite among many viewers who appreciate its sentimental tone and inspirational message.
Sears TV commercial - The Original Superman produced for Sears was first shown on television on June 2, 2013.
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