What the Windex TV commercial - Light Is Life is about.

Windex is one of the most recognized and trusted brands when it comes to cleaning products, and their latest TV spot - 'Light is Life' - is an ode to the brightness and beauty of a clean, sparkling home.

The TV spot opens with a beautiful family moment, as a mother and her young son are seen sitting in their cozy living room, watching TV together. Suddenly, the screen goes dark, and the mother reaches for the Windex spray and cloth, and starts cleaning the TV. As she wipes away the dirt and grime from the TV screen, suddenly, the light floods back into the room, revealing the beauty of their living space in a whole new way.

In the next shot, the camera zooms out to show the rest of their home, which is now bathed in the beautiful glow of a clean, polished environment. The mother and son are then shown enjoying their spotless home, with light streaming in from every window and door, and the TV picture looking brighter and more colorful than ever before.

The underlying message of the Windex 'Light is Life' spot is that cleanliness is essential, not just to keep our homes and belongings clean, but also for the emotional and mental well-being of our families. By shining a light on the importance of cleanliness, the 'Light is Life' campaign urges us to take pride in our homes and keep them sparkling, for a brighter, happier life.

Windex TV commercial - Light Is Life produced for Windex was first shown on television on July 20, 2019.