What the Loctite PL Premium Max TV commercial - Crying Baby is about.

Loctite PL Premium Max is a powerful adhesive that is known for its superior bonding capabilities. In their latest TV spot titled 'Crying Baby', Loctite showcases the strength of their adhesive by demonstrating how it can even withstand the cries of a baby.

The ad begins with a typical scene of a crying baby who just won't stop. The frazzled parents are shown trying everything to soothe their little one but to no avail. As the baby's cries reach a crescendo, the camera zooms in on a shelf where a tube of Loctite PL Premium Max stands. The parents notice the tube and decide to give it a try to solve their ordeal.

The next scene shows the parents applying the adhesive to a wooden plank and then pressing it against the wall that divides their room from the baby's nursery. As the camera cuts back to the baby, the once loud cries turn into muffled sounds, indicating that the adhesive has worked its magic. The parents and the baby are now shown sleeping peacefully without any disturbance, highlighting the reliability and strength of Loctite PL Premium Max.

The ad ends with the tagline, 'Don't just glue it, Loctite it' implying that Loctite is a trusted brand when it comes to adhesive solutions. Overall, the imageries and the message in the ad are straightforward and appealing to both parents and DIY enthusiasts who are looking for a reliable adhesive that can withstand anything.

Loctite PL Premium Max TV commercial - Crying Baby produced for Loctite was first shown on television on April 19, 2023.