What the Charmin Ultra Strong TV commercial - Con razón is about.

The Charmin Ultra Strong TV Spot, 'Con razón' is a clever and humorous ad that showcases the strength and reliability of Charmin's toilet paper. The ad features a charming Latin American family who are concerned about the strength of their toilet paper. The family is shown struggling with flimsy toilet paper and feeling frustrated with its lack of durability.

Enter Charmin Ultra Strong – the toilet paper that promises strength and durability. The family is shown using Charmin Ultra Strong with confidence, and the contrast between the flimsy toilet paper and the ultra-strong Charmin is highlighted.

The ad uses clever wordplay in Spanish to convey the message that the family had been struggling with their toilet paper for a long time, "con razón" which means "no wonder" in English, and that they have finally found a solution with Charmin Ultra Strong.

The ad is a fun and effective way to communicate the unique selling proposition of Charmin Ultra Strong – namely, that it is strong, reliable, and durable. The use of humor and relatable characters adds to the ad's appeal and makes it memorable. Overall, the Charmin Ultra Strong TV Spot, 'Con razón' is a clever and entertaining advertisement that effectively communicates the strength of Charmin's toilet paper.

Charmin Ultra Strong TV commercial - Con razón produced for Charmin was first shown on television on August 11, 2022.