What the Strawberry Pop-Tarts TV commercial - Hide Me is about.

Title: Strawberry Pop-Tarts TV Spot, 'Hide Me'

Synopsis:In this whimsical and imaginative TV spot for Strawberry Pop-Tarts, viewers are taken on a thrilling adventure where the delectable pastries themselves come to life. Titled 'Hide Me,' the commercial highlights the irresistible taste of Strawberry Pop-Tarts while captivating the audience with a story full of playfulness and surprise.

Description:The Strawberry Pop-Tarts TV spot opens with a vibrant and colorful scene, reminiscent of a child's bedroom. The camera pans across a messy room filled with toys, drawings, and books scattered all around. A young girl, Emma, is seen tiptoeing into the room, holding a Strawberry Pop-Tart in her hand.

As Emma takes a bite of the delicious pastry, the camera zooms in on her face, capturing her joy and delight. In that moment, the Pop-Tart magically springs to life, transforming into a tiny animated character named Berry, resembling a strawberry with arms and legs.

Excited to explore the world beyond the kitchen, Berry jumps out of Emma's hand and scampers around the room, leaving a trail of sparkles in its wake. The commotion catches the attention of Emma's pet cat, Whiskers, who curiously follows Berry's trail.

With Whiskers in hot pursuit, the commercial becomes a delightful, fast-paced chase as Berry navigates through the chaos of Emma's room. Every corner holds a new adventure—a bookshelf transforms into a forest, a pile of stuffed animals turns into a mountain to climb, and a toy car becomes a thrilling roller coaster.

Despite the challenges and obstacles, Berry manages to outwit Whiskers at every turn, showcasing its mischievous and resourceful nature. The lively background score, filled with playful and whimsical tones, further adds to the excitement and charm of the commercial.

As the commercial draws to a close, Berry spots a hiding spot—an open drawer. With one final hop, Berry jumps into the drawer, and the camera pans to Emma's face, who smiles widely, knowing that her delicious Pop-Tart is now safe.

The voiceover then chimes in: "Strawberry Pop-Tarts. So irresistible, you'll want to hide them." The screen transitions to an eye-catching shot of the product, highlighting its strawberry filling and golden pastry crust.

The TV spot ends on a happy note, showing Emma retrieving Berry from the drawer and taking a bite of her Strawberry Pop-Tart, triggering one last explosion of magical sparkles.

Closing Message:"With Strawberry Pop-Tarts, your taste buds will embark on a magical adventure unlike any other. The irresistible taste is worth hiding for."

Strawberry Pop-Tarts TV commercial - Hide Me produced for Pop-Tarts was first shown on television on September 5, 2012.