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What the Progressive TV commercial - Kool-Aid Man is about.

In the realm of advertising, there are certain personalities that have become iconic symbols of their respective brands. One such character is the Kool-Aid Man, a larger-than-life pitcher who bursts through walls with his infectious enthusiasm for the fruity beverage. In a clever collaboration, the Kool-Aid Man has joined forces with Progressive Insurance in a television spot that brings laughter and a touch of nostalgia to viewers.

The Progressive TV spot centers around a typical suburban neighborhood, where one couple is discussing their insurance policy with the ever-helpful Progressive agent, Flo. Just as Flo starts explaining the benefits of bundling home and auto policies, a crash is heard in the background. The Kool-Aid Man, true to his mischievous nature, bursts through the couple's living room wall, leaving a gaping hole in the process.

With his unmistakable "Oh yeah!" catchphrase, the Kool-Aid Man exclaims his desire to save money on his insurance and join in on the fun. At this point, both Flo and the couple are taken aback by the sudden presence of the Kool-Aid Man in their home. But being the adaptable characters that they are, they quickly recover and dive into a humorous conversation about Progressive's offerings.

Throughout the spot, Flo maintains her calm and friendly demeanor, while the Kool-Aid Man brings his trademark enthusiasm and childlike wonder to the conversation. The unlikely duo strikes a balance between the seriousness of insurance and the playfulness associated with Kool-Aid's brand image.

The ad concludes with the couple expressing their amusement and gratitude to both Flo and the Kool-Aid Man for their unconventional and entertaining approach to selling insurance. By incorporating a beloved childhood icon like the Kool-Aid Man, Progressive brings a sense of joy and familiarity to the typically mundane world of insurance.

This Progressive TV spot, featuring the Kool-Aid Man, epitomizes the brand's commitment to delivering a mix of humor and reliability. It effectively captures the attention of viewers, reminding them that insurance doesn't have to be boring or complicated. The spot encourages viewers to consider the benefits that Progressive offers while eliciting a smile and a nostalgic nod to childhood memories of the beloved Kool-Aid Man.

Progressive TV commercial - Kool-Aid Man produced for Progressive was first shown on television on May 8, 2016.

Frequently Asked Questions about progressive tv spot, 'kool-aid man'

History. The precursor to Kool-Aid Man, "the Pitcher Man", was created on July 10, 1954. Marvin Potts, an art director for a New York advertising agency, was hired by General Foods to create an image that would accompany the slogan "A 5-cent package makes two quarts".

actor Bill Glass As of February 9, 2021, Dr. Rick, who is portrayed by actor Bill Glass, has appeared in six commercials for Progressive. In 2021, Progressive released a book titled Dr. Rick Will See You Now.

Kool-Aid Man is a anthropomorphic pitcher of bright red Kool-Aid who serves as the mascot for the powdered drink-mix brand. The character is known for his audacious entrances and catchphrase “Oh, yeah!”

Art director Marvin Potts created an early version of Kool-Aid's mascot, a smiling, singing pitcher originally called Pitcher Man, inspired by observing his son draw smiling faces on frosted windows. Early on, he was relegated to a supporting role, ceding the limelight to kids and moms, singing, or sometimes dancing.

Jim Jones
BornJames Warren JonesMay 13, 1931 Crete, Indiana, U.S.
DiedNovember 18, 1978 (aged 47) Jonestown, Guyana
Cause of deathGunshot to the head (consistent with suicide)
Known forLeader of Peoples Temple

Yet perhaps the most unlikely hero to make the jump from drink mascot to Marvel action hero was everyone's favorite giant pitcher, the Kool-Aid Man!

favoring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are, especially in political matters: a progressive mayor.

Get to know the characters who make up our insurance team.

  • Flo. Flo is your always upbeat insurance expert with a love for ice cream and tacos.
  • Jamie. Flo's confident coworker, Jamie is full of surprises as he strives to help you get great coverage and prices.
  • Alan.
  • Mara.
  • Rodney.

Kool-Aid, the popular powdered drink mix, was developed by Edwin Perkins (1889-1961) in Hastings, Nebraska. As a boy working in his family's general store in Hendley, Perkins became interested in a new powdered dessert mix named Jell-O and persuaded his father to carry it in the store.

Actually, the drink believed to be used was the brand Flavor Aid, NOT the brand Kool-Aid, but "drinking the Kool-Aid" became a saying that means slavish adherence to a delusional belief. This despite the fact that cult members were murdered after trying to escape, rather than slavish adherents.

Kool-Aid grew in popularity through the ensuing decades, its Brand swelling in popularity including commercials, comic books, and even a video game for the Brand's popular mascot: the Kool-Aid Man. Beyond the product and its appealing price point, the success of the Kool-Aid Brand is one of consistency.

Though a proto-typical version of the mascot was designed back in 1954, the official version (complete with arms and legs) was set in stone in 1974. This makes the Kool-Aid Man officially 49 years old…so, uh, not to be ageist or anything but, maybe don't drink the stuff inside that pitcher.

Videos

Watch Progressive TV Commercial, 'Kool-Aid Man'

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Actors

Actors who starred in Progressive TV Spot, 'Kool-Aid Man'

Brock Powell photo
Stephanie Courtney photo
Advertisers

Advertisers of the Progressive TV Spot, 'Kool-Aid Man'

Progressive TV commercial - Kool-Aid Man
Progressive

Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...

Agenices

Agenices of the Progressive TV Spot, 'Kool-Aid Man'

Progressive TV commercial - Kool-Aid Man
Arnold

Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...

Products

Products Advertised

Progressive Auto Insurance
Progressive Home Insurance
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