What the Crest TV commercial - Healthier Smiles Project: Shakespeare is about.

The Crest TV Spot, 'Healthier Smiles Project: Shakespeare' is a heartwarming commercial that aims to encourage people to take care of their dental health. The spot starts with a group of young actors rehearsing for a Shakespearean play, but their performance is interrupted by the realization that one of the actors has poor dental hygiene.

The actor's teeth are depicted as yellow and decaying, highlighting the importance of proper dental care. In an effort to help, the other actors surprise him with a gift basket of dental products, including Crest toothpaste. As he starts using Crest, we see flashbacks of his life, with each scene highlighting the importance of having healthy teeth.

From his childhood photos to his graduation day, we see how good dental hygiene plays a crucial role in a person's life. With Crest's help, the actor's teeth become whiter and stronger, and he is finally able to smile confidently during the play's final act.

The commercial aims to inspire people to take good care of their dental health, as it can impact not only their appearance but also their confidence and well-being. It encourages people to use Crest products to keep their teeth healthy and strong, and to be proud of their smile. The spot ends with the tagline, "Start your healthier smile project with Crest," emphasizing the importance of taking steps towards a healthier smile.

Crest TV commercial - Healthier Smiles Project: Shakespeare produced for Crest was first shown on television on August 5, 2016.