Squad goals Introducing, the Cereal Squad – six collectible toys found exclusively in specially marked boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Trix, Cocoa Puffs, Lucky Charms and Cookie Crisp.

Our Products

• Cheerios.
• Honey Nut Cheerios.
• Multi Grain Cheerios.
• Very Berry Cheerios.
• Apple Cinnamon Cheerios.
• Frosted Cheerios.
• Cheerios Oat Crunch Cinnamon.
• Maple Cheerios.

Life is a breakfast cereal produced by the Quaker Oats Company.

"Sometimes the best new innovation is the smallest one," Mindy Murray, General Mills' senior marketing communications manager, stated. "There's such a love right now for full-size things that have been shrunk into mini versions, and we realized we could do the same with our cereals.

The first cold breakfast cereal, Granula (not the same as granola), was invented in the United States in 1863 by James Caleb Jackson, operator of Our Home on the Hillside which was later replaced by the Jackson Sanatorium in Dansville, New York.

Ceres The Romans identified Ceres with the Greek agricultural goddess Demeter, and she came to take on Demeter's attributes and myths. The word cereal comes from Ceres' name.

Headquarters are in Minneapolis, Minnesota. General Mills was incorporated in 1928 to acquire Washburn Crosby Company, a flour-milling company formed in 1866, and four other milling companies.

General Mills World Headquarters is located just a few miles from where the company was founded, in Minneapolis, MN, USA. Today our portfolio is made up of Cheerios, Pillsbury, Betty Crocker, Nature Valley, Old El Paso, Blue Buffalo, Häagen-Dazs and many more, representing $18.1B+ in retail sales worldwide.

INGREDIENTS: Life Cereal (Whole Grain Oat Flour, Corn Flour, Sugar, Whole Wheat Flour, Calcium Carbonate, Salt, Baking Soda, Tocopherols (To Preserve Freshness), Reduced Iron, Niacinamide, Annatto (Color), Thiamin Mononitrate, Pyridoxine Hydrochloride, Riboflavin, Folic Acid. )

The word cereal is derived from Ceres, the Roman goddess of harvest and agriculture.

Packaged breakfast cereals were considerably more convenient than a product that had to be cooked, and as a result of this convenience (and clever marketing), they became popular.

The First Breakfast Cereal, Granula, Had to Be Soaked Before Being Eaten

• Granula wasn't much like the cereal we eat today.
• The first manufactured breakfast cereal, it was developed in 1863 by a doctor and health reformer named James Caleb Jackson.