Air France TV commercial - France Is in the Air
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- About Air France TV Commercial, 'France Is in the Air'
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What the Air France TV commercial - France Is in the Air is about.
Title: France Is in the Air: Air France TV Spot
Introduction:In 2014, Air France released a captivating TV spot titled "France Is in the Air" that captured the essence of the French spirit. Accompanied by the sultry and alluring song "Warm in the Winter" by the iconic electronic band Glass Candy, the commercial combined stunning visuals, captivating storytelling, and a mesmerizing soundtrack to transport viewers into the heart of France.
Synopsis:The Air France TV spot "France Is in the Air" begins with a captivating aerial shot of the Parisian skyline at sunset, showcasing the Eiffel Tower standing tall against the backdrop of a vibrant orange sky. As the camera pans downward, we see an Air France aircraft gracefully descending towards the runway.
The scene transitions to a bustling Parisian outdoor cafe, where people from diverse backgrounds are enjoying their time, engaging in lively conversations, and relishing the authentic French cuisine. The camera captures the contagious energy and joie de vivre that seems to permeate the air in France.
The commercial then takes us on a journey through various iconic French destinations. We see snippets of the picturesque vineyards of Bordeaux, the lavender-filled fields of Provence, and the world-famous Louvre Museum. The visuals highlight the rich cultural heritage and natural beauty that France has to offer.
Intertwined with the stunning imagery is the infectious synth-pop track "Warm in the Winter" by Glass Candy. The song's dreamy and sensual melodies, combined with lead singer Ida No's ethereal vocals, further enhance the enchanting atmosphere created in the commercial.
As the TV spot nears its end, the focus shifts to the Air France cabin, where passengers are seen relaxing in luxurious seats, enjoying delectable French cuisine, and experiencing impeccable service. The scene emphasizes Air France's commitment to providing a premium flying experience that encapsulates the essence of France.
The commercial concludes with the iconic Air France logo and the tagline "France Is in the Air," solidifying the connection between the airline and the rich culture, beauty, and allure of France.
Impact:The Air France TV spot, accompanied by Glass Candy's "Warm in the Winter," created a sensory experience that resonated with audiences around the world. The commercial effectively communicated Air France's commitment to providing an immersive and luxurious travel experience, bringing the charm and elegance of France to its passengers.
The use of Glass Candy's song added an additional layer of allure and sophistication to the commercial, leaving a lasting impression on viewers. The combination of
Air France TV commercial - France Is in the Air produced for Air France was first shown on television on September 18, 2016.
Song from commercial Air France TV Spot, 'France Is in the Air' Song by Glass Candy
"Warm in the Winter" is a song by the American electronic music duo Glass Candy. It was released as a single on September 1, 2011, under the record label Italians Do It Better. The song falls under the genres of Synthwave and Electro-Disco. "Warm in the Winter" gained popularity and has been licensed for usage in various films, TV shows, and advertisements, including the American television series.
Glass Candy is known for their unique blend of electronic and disco influences , and "Warm in the Winter" showcases their signature style. The song features catchy synth melodies, a pulsating rhythm, and ethereal vocals by lead singer Ida No. The lyrics evoke a sense of romance and warmth during the winter season, with lines such as "Love is in the air, woah oh / Love is in the air, yeah / We're warm in the winter."
The song received positive reviews from critics, with Pitchfork describing it as "resplendent" and highlighting its inclusion in the label showcase "After Dark 2." The track's popularity led to its use in multiple mediums, further cementing Glass Candy's presence in popular culture.
It's worth noting that there was a lawsuit filed in 2018 regarding the alleged copying of parts of "Warm in the Winter" by Glass Candy and Air France. However, the details and outcome of the lawsuit are not provided in the search results.
If you're interested, you can listen to "Warm in the Winter" on platforms like Spotify and YouTube.
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Advertisers of the Air France TV Spot, 'France Is in the Air' Song by Glass Candy
Air France
Air France is a renowned airline and a leading player in the aviation industry. With its headquarters in Tremblay-en-France, Air France has a rich history and a strong global presence. The company was...
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Agenices of the Air France TV Spot, 'France Is in the Air' Song by Glass Candy
Wavemaker
Wavemaker is a global advertising company that specializes in helping businesses connect with their target audiences through innovative marketing strategies. The company was formed as a merger between...
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