Kraft Macaroni & Cheese TV Spot, 'Help Yourself' Song by Remi Wolf.

During the Great Depression, a St. Louis, Missouri, salesman, Grant Leslie of Dundee, Scotland, had the idea to sell macaroni pasta and cheese together as a package, so he began attaching grated cheese to boxes of pasta with a rubber band. In 1937, Kraft introduced the product in the U.S. and Canada.

One of its most popular products, Kraft macaroni and cheese was introduced in 1937.

The brand maintains its signature blue and red colors while its typography, photography, iconography and packaging all are updated. Kraft Mac & Cheese explained that the name change was made to reflect the way customers “organically” reference the brand.

We love mac and cheese squishies delicious in every bite. It goes down super to Jumper in right noodles of noodles cheese by the Tongue mac.

Created in partnership with AOR Gut, directed by award-winning director Ian Schwartz and set to Irma Thomas' classic 1965 single “Take a Look,” three brand spots lean into the sensory experience that tasting Philadelphia cream cheese can bring.

Back in February 2009, I wrote an article for Corporate Eye about a new logo launched for the well-known Kraft brand. In an effort to “more clearly deliver delicious,” the brand's racetrack logo was replaced with what was supposed to be a friendly and colorful burst with a smile.

Kraft Foods called their Kraft Singles as "Pasteurized Processed Cheese Food" until the FDA gave a warning in December 2002 stating that the product could not be legally labeled as "Pasteurized Processed Cheese Food" due to the inclusion of milk protein concentrates.

Robert Kraft, in full Robert Kenneth Kraft, (born June 5, 1941, Brookline, Massachusetts, U.S.), American industrialist, sportsman, founder (1998) of the Kraft Group (a holding company for a wide range of companies), and owner of the New England Patriots gridiron football team.

Macaroni and cheese (also called mac and cheese in Canada and the United States and macaroni cheese in the United Kingdom) is a dish of cooked macaroni pasta and a cheese sauce, most commonly cheddar sauce.

The FDA calls it “pasteurized processed American cheese food.” In order for a food product to be a true “cheese,” it has to be more than half cheese, which is technically pressed curds of milk. So each Kraft American single contains less than 51% curds, which means it doesn't meet the FDA's standard.

Macaroni and cheese (also called mac and cheese in Canada and the United States and macaroni cheese in the United Kingdom) is a dish of cooked macaroni pasta and a cheese sauce, most commonly cheddar sauce. Its origins trace back to cheese and pasta casseroles dating to the 14th century in Italy and medieval England.