iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

Spot: A “spot” is the industry catch-all term for advertisements and commercials. Regular spots typically run from 30 to 90 seconds. A long-form spot has the ability to run between 5 and 30 minutes. These long-form spots are typically more content rich and associated with pitches and infomercials.

Why TV advertising? TV advertising is the most effective tool available to businesses pursuing greater market share, brand awareness and sales revenue. It allows brands to reach mass audiences and target specific viewing groups in a trusted environment that remains a fixture in our daily routines.

TV advertising naturally increases sales for your business. It helps show consumers what your brand can offer and encourages them to take more interest in your business and your brand. TV ads can also show consumers how to use your product, often convincing them to try something new or further engage with your brand.

Brand Spot combines the best of outdoor advertising and mobile marketing with Waze. Send an advertising message through an application to drivers passing in proximity of a giant banner.

A 30-second slot on daytime TV can cost between £1,100 to £2,200 peak rates for shows such as Hollyoaks and Catastrophe are around £10,000 to £20,000. Channel 4 have done a great job of acquiring top-rated shows and commissioning must-watch shows like Gogglebox.

Television is a fantastic educational tool. It broadens knowledge of different cultures, promotes tolerance and global understanding of international issues. Through current affairs, discovery, lifestyle, cooking shows and children's programmes, television encourages scientific and cultural curiosity.

Television marketing is another type of broadcast marketing that gives companies the opportunity to promote their products during television broadcasts. This might include commercial breaks during television shows or films, segments on news broadcasts or product placement in television or film projects.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”

Spot Media is a full-service sports, entertainment and media marketing agency, Creating 360 degrees marketing partnerships. We help BUILD businesses, brands and organizations through the power of sport and entertainment.

Spot advertising is the most commonly used form of paid-for-advertising on Commercial Radio. Spot airtime can be bought across different day parts and days of the week depending on the objectives of your campaign.