What the Cigna TV commercial - Born Original is about.

Title: Cigna TV Spot: 'Born Original'

Introduction:In the fast-paced world of advertising, companies are finding innovative ways to connect with their audience and convey their brand message effectively. Cigna, a global health service company, has ventured into the realm of TV advertising with their captivating and thought-provoking TV spot titled 'Born Original.' This powerful commercial encourages viewers to embrace their uniqueness and showcases the importance of personal identity and individuality within a larger community. Let's delve into the key elements of Cigna's TV spot and analyze its impact on audiences.

Synopsis:The TV spot opens with a mesmerizing visual of a diverse group of people walking along a bustling city street. The camera seamlessly pans out, revealing the vibrant mosaic of humanity. A soft, melodic background score sets the tone for the emotional journey that lies ahead.

As the ad progresses, we see various individuals, each embodying their own unique personalities and talents, showcased through fleeting moments of their lives. A young artist confidently paints a vivid masterpiece, a musician passionately plays his instrument, a chef expertly crafts a mouthwatering dish, and a dancer gracefully expresses herself through movement. These individuals are depicted as "originals" in their own right, destined to leave an indelible mark on the world.

Interwoven with these captivating scenes, the voiceover artist speaks directly to the audience, delivering a compelling message about embracing individuality. They highlight Cigna's commitment to valuing each person's journey and the importance of recognizing and celebrating one's true self.

The spot concludes by seamlessly transitioning back to the diverse crowd, emphasizing the strength and beauty of unity in diversity. The final moments of the ad showcase the Cigna logo and tagline, leaving a lasting impression on the viewers.

Impact:Cigna's 'Born Original' TV spot aims to inspire viewers to cherish their unique qualities and foster a sense of self-acceptance. By showcasing individuals from various walks of life, the commercial emphasizes the significance of appreciating diversity and valuing individuality.

The commercial's uplifting visuals, combined with the melodic score and poignant narrative, evoke an emotional response from viewers. It encourages introspection, urging individuals to reflect on their true selves and embrace their distinct gifts and talents.

By associating their brand with such a powerful message, Cigna strengthens its reputation as a company dedicated to the well-being of individuals in a holistic sense. The TV spot showcases Cigna's commitment to celebrating humanity's diversity and promoting a positive and inclusive mindset.

Conclusion:Cigna's TV spot, 'Born Original,' beautifully captures the essence of individuality and diversity, leaving a lasting impact on viewers. Through stunning visuals and a thought-provoking narrative, the commercial encourages self-acceptance and fosters a sense of unity within a larger community.

By promoting the importance of embracing personal identity and appreciating diversity, Cigna not only connects with its target audience but also positions itself as a socially responsible brand. This TV spot highlights Cigna's commitment to creating a positive impact by celebrating and valuing every individual's unique journey in life.

Cigna TV commercial - Born Original produced for Cigna was first shown on television on September 10, 2012.