Hilton has tapped socialite Paris Hilton and actress Catherine O'Hara for its latest portfolio-wide ad campaign, launched under the tagline "It Matters Where You Stay."

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Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton Team Members around the world today.” The campaign is across all media verticals and will comprise 13 commericals.

In addition to Paris, renowned actor Catherine O'Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter.

entertainer Zooey Deschanel Starring multi-hyphenate entertainer Zooey Deschanel, the campaign promotes ChoiceHotels.com as an easy-to-use website, offering the best price guaranteed.

Paris Hilton Best Known For: Hotel heiress and socialite Paris Hilton rose to fame via the reality TV series 'The Simple Life,' and continues to court media attention through her books, businesses, music and screen appearances.

She rose to international fame after starring in the 2009 film Up in the Air, for which she received a nomination for the Academy Award for Best Supporting Actress. Kendrick has since starred in films such as the Pitch Perfect series, Trolls, and A Simple Favor.

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103.7 million U.S. dollars It was calculated that the Hilton Hotel chain led among other hotel brands in terms of national TV advertising 2019, with an estimated 103.7 million U.S. dollars invested in TV ads that year. In comparison, the Best Western hotel chain spent 24.3 million U.S. dollars on TV ads in the same period.

In the early 2000s, Hilton was not only known for her club appearances and antics on The Simple Life with Nicole Richie, but also for her outrageously fabulous style. Specifically, she fearlessly leaned into the fashion trends of the day, taking them to the next level and ensuring their prominence in fashion history.

As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we're reminding travelers that 'It Matters Where You Stay' and boldly affirming 'Hilton. For the Stay. '”

The campaign features actors and comedians Sam Richardson (Ted Lasso, Detroiters) and Ike Barinholtz (The Mindy Project, The Unbearable Weight of Massive Talent). The duo play hotel concierge employees at an anonymous hotel.