What the Martini and Rossi Asti TV commercial - Boxes is about.

Martini and Rossi Asti TV Spot, 'Boxes'

In a bustling city filled with endless possibilities, the Martini and Rossi Asti TV spot, titled 'Boxes,' takes us on a captivating journey that celebrates the joy of self-expression and the art of celebration.

The commercial begins with a picturesque view of a grand cityscape, glistening in the golden hues of sunset. As the camera zooms in, we are transported to a charming apartment, filled with anticipation and excitement. Our protagonist, a young woman named Mia, stands amidst a sea of closed cardboard boxes, all awaiting to be opened.

As the soundtrack, a playful and energetic tune, sets the tone, Mia embarks on a unique adventure. With each box she opens, a different aspect of her personality unfolds. The boxes are like portals to different experiences, passions, and moments of celebration. They symbolize the sheer abundance of life's experiences and the freedom to choose what resonates with us the most.

In one box, Mia discovers a vibrant flowing dress, embodying her flair for fashion and artistic expression. She twirls and dances in the dress, capturing the essence of freedom and self-confidence. In another box, she finds an assortment of colorful paints, revealing her creative spirit and love for art. With a brush in hand, Mia transforms a blank canvas into a masterpiece, reflecting her zest for life.

As the story progresses, we witness Mia opening boxes filled with musical instruments, dance shoes, and adventurous gear. With each discovery, her energy grows, and her world expands. She becomes a symbol of empowerment, inspiring viewers to embrace their own passions, hobbies, and desires fearlessly.

Throughout the spot, the Martini and Rossi Asti sparkling wine is depicted as the ultimate celebratory beverage. As Mia revels in her newfound passion or indulges in a moment of joy, she opens a distinctive blue box to reveal a bottle of Martini and Rossi Asti. With its luxurious effervescence and subtle sweetness, Asti becomes the epitome of celebration, perfectly complementing Mia's zest for life.

The commercial culminates in a crescendo of jubilation, bringing together a diverse ensemble of people from all walks of life. Mia, along with her newfound friends, raise their glasses of Asti, toasting to the vibrant tapestry of life and the beauty of celebrating one's individuality.

As the screen fades to black, the Martini and Rossi Asti logo emerges, leaving viewers with a lasting impression of the brand's commitment to embracing life's moments of unbridled joy and self-expression.

The Martini and Rossi Asti TV spot, 'Boxes,' is a vibrant and captivating portrayal of the human spirit's boundless creativity and the sheer delight that comes from embracing our true selves. It reminds us that within each of us lies a myriad of possibilities, just waiting to be discovered and celebrated.

Martini and Rossi Asti TV commercial - Boxes produced for Martini and Rossi was first shown on television on April 27, 2013.