The commercial originally aired in 2007, and managed to raise $30 million in the first two years of its release, according to The New York Times.

The tune and the singer's appearance in the commercial is meant to spoof the famous tear-inducing ads that she has narrated for the American Society for the Prevention of Cruelty to Animals (ASPCA). “Hello, I'm Sarah McLachlan,” she says to the camera in the new ad.

Yes, Sarah McLachlan Finds Her Iconic ASPCA Commercials Just as "Brutal" to Watch As We Do.

All of the animals in our commercials were rescued or cared for by the ASPCA. Many of the animals were rescued from cruelty cases like dogfighting, puppy mills, and hoarding situations, as well as natural disasters.

McLachlan's reassuring voice helps spread the message that the ASPCA is a secure corporation that has the motive to save animals all over the world. Together with the soft and slow speed of the song are the pictures of terrified and depressed animals.

The ASPCA's mission is to "provide effective means for the prevention of cruelty to animals throughout the United States." The ASPCA works to rescue animals from abuse, pass humane laws, and share resources with shelters nationwide.

The rhetorical audience of the ASPCA commercial does not only include people who have animals but also includes people against animal cruelty willing to give money. A child watching this commercial is not the intended audience but if a child tells their parents about it, then the target audience is reached.

American Society for the Prevention of Cruelty to Animals (ASPCA)

The rhetorical audience of the ASPCA commercial does not only include people who have animals but also includes people against animal cruelty willing to give money. A child watching this commercial is not the intended audience but if a child tells their parents about it, then the target audience is reached.

OPEC's objective is to co-ordinate and unify petroleum policies among Member Countries, in order to secure fair and stable prices for petroleum producers; an efficient, economic and regular supply of petroleum to consuming nations; and a fair return on capital to those investing in the industry. The 1960s.

An animal experiences good welfare if the animal is healthy, comfortable, well nourished, safe, is not suffering from unpleasant states such as pain, fear and distress, and is able to express behaviours that are important for its physical and mental state.

PETA Mission Statement Mission: People for the Ethical Treatment of Animals (PETA) is dedicated to establishing and protecting the rights of all animals. PETA operates under the simple principle that animals are not ours to eat, wear, experiment on, or use for entertainment.