What the Chase Mobile App TV commercial - Start Slow. Start Small. is about.

Chase Mobile App's TV spot titled 'Start Slow. Start Small.' features a catchy, upbeat track by music production company Hipjoint. The ad encourages users to start with small steps towards their financial goals, highlighting how the Chase mobile app can help with features such as savings and budgeting tools.

The commercial opens with a young woman standing in front of a colorful mural, holding her smartphone. She opens the Chase mobile app and begins to explore its features. As she navigates the app, a voiceover encourages her to "start slow, start small" and shows how the app allows her to take control of her financial future, one step at a time.

Throughout the ad, the Hipjoint-produced soundtrack plays, featuring a fun and upbeat melody with electronic beats and synths. The song perfectly captures the optimistic and empowering message of the commercial, encouraging users to take charge of their finances in a positive and proactive way.

As the ad comes to an end, the young woman closes the app with a smile on her face, feeling confident and motivated. The message is clear - the Chase mobile app is a powerful tool that can help users achieve their financial goals through small but significant steps. And with the help of the catchy and inspiring Hipjoint-produced track, the ad leaves a lasting impression on viewers, encouraging them to take charge of their own financial futures.

Chase Mobile App TV commercial - Start Slow. Start Small. produced for JPMorgan Chase (Banking) was first shown on television on June 9, 2019.