While Bronny James takes the time to make his college decision, he is still monetizing his NIL. The son of LeBron James has appeared in a commercial for Fast X, which releases on May 19. The advertisement is running throughout the NBA playoffs.

He broke down James' $16 million, six-year deal with Coca-Cola and determined that if Coca-Cola recoups its investment in him, at minimum, then he will have been responsible for having sold 54.4 million 20-ounce Sprites over the course of his contract.

affiliation with Kobe Bryant. on June 30.

He signed a lifetime deal with Nike, but it seems clear he and his reps either wanted more out of the Coca-Cola deal or Pepsi simply offered them more than Coca-Cola was willing to give. Either way, we may have seen the last of LeBron James in Sprite commercials.

Jason Momoa may be a new “Fast and Furious” villain, but the ageless actor is the greatest threat of all in a new Nike ad: Father Time. The “Aquaman and the Lost Kingdom” actor battles NBA legend LeBron James ahead of the champion's 20th season in the league.

Whether its Kia, Nike, Samsung or Sprite, James is all over your screen during basketball season, just like Peyton Manning was for football. Looking back, James has had some of the most memorable sports commercials of the past decade and a half.

During his time with the company, he helped market Sprite and Powerade by appearing in many commercials and even introduced a limited-edition flavor. Last September, he mutually agreed to part ways with Coca-Cola. The decision came as Coke was reevaluating its finances in response to the pandemic.

“Since Sprite began its relationship with LeBron in 2003, we have worked together with the goal of creating fan experiences no other brand can offer,” said Kimberly Paige, Vice President, Sprite Brands and Flavors, Coca‑Cola North America.

During his time with the company, he helped market Sprite and Powerade by appearing in many commercials and even introduced a limited-edition flavor. Last September, he mutually agreed to part ways with Coca-Cola. The decision came as Coke was reevaluating its finances in response to the pandemic.

Coca-Cola was the NBA's official beverage sponsor since 1986, and Sprite the league's official soda in the United States since 1994, according to the company's website. The new deal will involve PepsiCo's sodas, as well as its Aquafina, Lipton Brisk, Doritos, and Ruffles brands.

Our friends at Pepsi are rolling out a new lemon-lime soda called Starry, which replaces its lemon-lime soda Sierra Mist, which never managed to gain traction against the market leader for lemon-lime sodas, Coke's Sprite. What's striking, though, is how Pepsi is spinning its new take on a familiar product.

The NBA superstar also has massive brand endorsement deals with Nike, Sprite, Kia, and a lot of other big name brands, so he's appeared in quite a few commercials. Well, Bre'ana Singleton from The Athletic decided to revisit some of LeBron's old commercials, and some of the snubs are outrageous.