What the It Can Wait TV commercial - No Post is Worth a Life is about.

The It Can Wait TV Spot, 'No Post is Worth a Life' is a powerful and thought-provoking advertisement that reminds us of the dangers of distracted driving caused by using our mobile phones while driving. The commercial starts with a young woman taking a selfie while driving, and as she is about to post it, she loses control of the vehicle and crashes.

The scene then transitions to a hospital, where the woman is receiving medical attention, and her distraught father is by her side. As he sobs in despair, a message appears on the screen that reads "No post is worth a life" - an impactful reminder of the devastating consequences that arise from distracted driving.

The advertisement is part of the "It Can Wait" campaign, which encourages drivers to pledge to never use their mobile phones while driving. The message is clear: no text, tweet, or post is worth risking your life or the lives of others on the road.

The It Can Wait campaign has been successful in raising awareness about the dangers of distracted driving and promoting responsible driving habits. The campaign has been endorsed by major companies, celebrities, and even former U.S. President Barack Obama.

Overall, the It Can Wait TV Spot, 'No Post is Worth a Life' serves as a sobering reminder of the potentially fatal consequences of using mobile phones while driving. It challenges us to prioritize safety over convenience and to be responsible drivers who take the lives of others seriously.

It Can Wait TV commercial - No Post is Worth a Life produced for It Can Wait was first shown on television on July 16, 2015.