Early versions of Candy Crush featured ads, but King removed all ads in 2013 to focus on in-game purchases, which have always been present in the game.

Though freemium remains the main revenue model of Candy Crush, King has also explored other revenue generation strategies for the game. The first is in-game advertisements. In fact, advertisements were the primary source of revenue during the initial years of Candy Crush.

The Candy Crush All-Stars Tournament saw roughly 20 million people worldwide put their candy-matching skills to the ultimate test, from which a mere 10 finalists emerged.

The video ad feature as all ads and promotional features is still a test feature in the game, which means that some of you can get Lives, while others can get Boosters or other items from this feature. This also means that the video ads will not always be available and not found in all player's games or on all devices.

While Candy Crush is not in the same position it was half a decade ago, it is still one of the highest grossing games. It has a loyal fanbase of over 250 million users who play it more than a once a month, and continues to add levels to the game for returning players.

Played by millions around the world every day, Candy Crush Saga has become a cultural touchstone. But this match-3 masterpiece hasn't always crushed it. Sebastian Knutsson, cofounder of developer King, shares how Candy Crush grew from a sweet little idea into a gaming gobstopper.

King's flagship Candy Crush series saw its player spending grow by approximately 6.5 percent year-over-year in 2018, surpassing a worldwide total of $1.5 billion for the year - averaging nearly $4.2 million per day - across the App Store and Google Play, Sensor Tower Store Intelligence estimates show.

Despite being in its tenth year on the market, the original Candy Crush Saga is still the leading game in the series, generating global revenues of almost 404 million U.S. dollars between January and August 2023.

For players who'd like to aim even higher, Sugar Stars will give you extra recognition and another reason to beat your previous scores. A perfect opportunity to revisit those levels you've already won, and grab some extra stars!

$250K Big $250K Prize Awaits Winner of Candy Crush Saga's All-Star Tournament!

MOBILE ADS TROUBLESHOOTING Ensure you don't have too many apps running in the background. Check to see if there are any privacy settings/settings on your device that restrict you from viewing ads. Check that your Internet provider/region does not restrict ads, or your modem/provider doesn't throttle ads or ad content.

According to the filing, King's games get played by 304 million users each months, of which more than 100 million play every day. The number of paying customers is much lower though: in the fourth quarter of 2013, only 12 million users actually spent money on Candy Crush or other King games.