What the HomeAdvisor TV commercial - What to Pay is about.

HomeAdvisor is a well-known marketplace connecting homeowners with trustworthy home service professionals. In one of their memorable TV spots, titled "What to Pay," they highlight one of the most crucial aspects for homeowners when hiring a contractor: knowing the right price for a job.

The commercial begins with the opening shot of a confused homeowner looking at a contractor's hand-written estimate. As she tries to decipher the numbers on the sheet, the contractor tries to convince her that she’s getting a good deal. However, the homeowner remains skeptical and decides to download the HomeAdvisor app to compare prices.

The app quickly shows her what she should typically expect to pay for the job. The end of the commercial shows the homeowner, feeling confident, and satisfied with the price she's getting, while the contractor faces an awkward moment of realizing they weren't going to rip her off.

The HomeAdvisor TV spot stands out for its straightforward and helpful approach, showing how the app empowers homeowners by giving them an accurate estimate of what they should pay. This helps them feel more in control of the process and less vulnerable to overpricing by service providers, ensuring both homeowners and service providers have a fair deal.

Overall, the "What to Pay" commercial is an excellent example of how HomeAdvisor empowers homeowners to make informed decisions when choosing home service professionals. The app provides transparency and empowers users to make the right decisions for their budgets, which is crucial in the often-expensive world of home repair and services.

HomeAdvisor TV commercial - What to Pay produced for HomeAdvisor was first shown on television on September 5, 2020.