It's good for getting basics delivered every week. I have found that I'm buying less and less produce from them because it's more expensive than in the store. The fruits and veggies were good, the other products were great as well!

Imperfect Produce launched in 2015 as a crowdfunded startup with a mission to eliminate food waste. Six years and $239 million in funding later, the company has lost its way, seven employees who left within the past year said. It has also lost two CEOs, half its C-suite, and its pandemic sales bump.

Business Model Imperfect Foods acts as an online grocer, taking the goods onto its balance sheet and making revenue on the prices sold to consumers. It does not charge subscription fees. Its margins are calculated by the difference between grocery sale revenue and the cost of sourcing and supply chain operations.

How did Imperfect Foods come to be? We are a retailer that started in 2015. We put sustainability at the forefront of everything we do. We started with imperfect produce that was being rejected by larger retailers because it didn't meet their beauty standards.

Either service could work, depending on where you live, your budget, and your grocery needs. Imperfect Foods costs less because it offers more conventional produce than Misfits Market. It also has a larger selection of items.

While the sites have similar stock, Misfits Market is great for those who also want pet products and wine. Imperfect Foods is an excellent option for produce and pantry staples. If you're hoping to avoid grocery shopping altogether, try one of our favorite organic meal delivery services.

However, prices and grocery availability vary significantly depending on where you live. On the whole, though, Imperfect Foods' prices tend to be on par with local grocery stores, especially for non-produce items like meat, dairy, and pantry staples, so the service may not end up saving you money.

Misfits Market, Inc.Imperfect Foods / Parent organization

Misfits Market Last September, online grocery service Misfits Market announced the acquisition of competitor Imperfect Foods for an undisclosed figure.

Misfits Market delivers organic produce and specialty groceries directly to your door for up to 40% less than grocery store prices.

Enter Misfits Market, which attempts to link customers with high-quality (often organic and non-GMO) produce that may not meet supermarkets' size or aesthetic standards and offers otherwise wasted or surplus products at, according to the company's messaging, as much as 40% off the price you'd find on a large ...

Imperfect Foods costs less because it offers more conventional produce than Misfits Market. It also has a larger selection of items.