Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

10 best Geico commercials for a good laugh

• Unspeakable Family (2015)
• Crushed Pottery (2018)
• Scheduling Standoff (2022)
• The Gecko Takes a Stroll (2021)
• Rebel Rene (2022)
• Life in a Victorian Home (2022)
• Open Floor Plan Problem (2022)
• The Gecko Makes a Connection (2021)

Actor Will Arnett is starring in new GEICO commercials - as an adversary to the gecko. Richmond's The Martin Agency came up with the gecko character nearly 25 years ago, and the firm brought in Arnett to be its frenemy in an effort bring new angles to the long-running character.

Why are GEICO ads so successful? GEICO advertising campaigns are known for using surreal humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. A common line used by GEICO is "15 minutes could save you 15% or more on car insurance."

Government Employees Insurance Company What does GEICO stand for? Government Employees Insurance Company. Puzzled, are you? Well, the name goes back to the beginnings of the company. Founder Leo Goodwin first targeted a customer base of U.S. government employees and military personnel.

The Gecko's Latest Adventures Our beloved GEICO Gecko® loves to tell people how GEICO could help them save on insurance. Check out some of his latest commercial spots in the playlist below: Stay tuned for more Gecko commercials coming soon!

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

It has outstanding management. It has a low-cost method of distribution, which is very difficult [to compete with]; everybody wants to have that, but very few come close. GEICO management is focused on bringing costs down further and widening that competitive moat.

The GEICO Gecko® made its first appearance during the 2000 television season and quickly became an advertising icon. Meanwhile, in 2001, Leo Goodwin was named to the International Insurance Society Hall of Fame, and by 2002, GEICO had passed the 5 million policyholder mark.

Damon Burrell Damon Burrell is Chief Marketing Officer of Government Employees Insurance Company (GEICO). Burrell joined GEICO in 2022 with more than 20 years of experience across a diverse array of marketing disciplines and a proven track record in successfully developing and leading enterprise marketing strategies.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

It's a useful tool for every insurance agency, agent, or company to reach a wider audience and help them feel more secure and confident about the future. Insurance advertising can help attract more people, expand your reach, and generate leads.