What the 2018 US Open TV commercial - Built on Tradition is about.

The 2018 US Open TV Spot, titled 'Built on Tradition,' was an exhilarating tribute to the legendary tennis tournament and its rich history. This captivating advertisement took viewers on a nostalgic journey through the decades, showcasing the intertwining story of the tournament's inception and its enduring legacy.

As the commercial begins, a sepia-toned scene unfolds, depicting a serene tennis court surrounded by lush greenery. Soft piano music fills the air, setting a contemplative tone. The camera pans across the pristine court, capturing the timeless elegance and grace of the sport.

Narrated by a seasoned tennis commentator, the spot delves into the origins of the US Open and its journey to becoming one of the most prestigious Grand Slam tournaments in the world. Vintage footage and archival photographs flash across the screen, transporting viewers to bygone eras.

The spot highlights the remarkable achievements of tennis legends who have graced the courts of the US Open throughout the years. Immortal icons like Billie Jean King, Arthur Ashe, and Serena Williams make appearances, their fierce determination and remarkable athleticism showcasing the spirit of the tournament.

As the spot progresses, the atmosphere shifts, transitioning to vibrant color and modern-day scenes. The music picks up pace, mirroring the energy and intensity of the game. Spectators clad in the tournament's signature blue and white colors cheer from the stands, adding to the electric ambiance.

The commercial culminates in an explosive finale, capturing the present-day players battling it out on the court, showcasing their incredible skills and endurance. The speed and power of each swing, the intensity etched on their faces, captivate viewers, leaving them in awe of the athleticism and dedication exhibited by the players.

'Built on Tradition' concludes with a poignant shot of the US Open trophy, glistening in the sunlight. The commentator's voiceover reminds viewers that tradition remains at the heart of the tournament, serving as a constant reminder of the unwavering passion and love for the game.

This TV spot successfully encapsulated the essence of the US Open, celebrating its history, honoring its icons, and inspiring a new generation of tennis enthusiasts. It beautifully merged the past and the present, inviting viewers to become part of the ever-evolving tapestry of this iconic sporting event.

2018 US Open TV commercial - Built on Tradition produced for US Open (Tennis) was first shown on television on June 10, 2018.