What the American Home Shield TV commercial - Good and Bad: 50% Off is about.
The American Home Shield TV Spot, 'Good and Bad: 50% Off' is a commercial that aims to promote the company's home warranty services. The spot features a family of four, including a mom, dad, son, and daughter who are gathered around their kitchen table discussing the pros and cons of their current home warranty coverage.
The ad highlights the different scenarios that can happen in a home, such as a broken air conditioning unit or a leaky roof, and how these problems can cause unexpected, costly repair bills. The family begins discussing the benefits of upgrading their current home warranty to American Home Shield's services, which cover the costs of most home repairs and appliances.
The commercial also introduces a limited-time offer of 50% off the first year of coverage for new customers. The father is initially skeptical of the deal but is quickly reassured by the mother and the benefits of having a more comprehensive coverage plan.
Overall, the American Home Shield TV Spot, 'Good and Bad: 50% Off' effectively showcases the importance of having reliable home warranty coverage and how American Home Shield's services can help homeowners save money and avoid unexpected repair bills. The limited-time offer also adds an extra incentive for new customers to consider American Home Shield for their home warranty needs.
American Home Shield TV commercial - Good and Bad: 50% Off produced for
American Home Shield
was first shown on television on March 28, 2023.
Frequently Asked Questions about american home shield tv spot, 'good and bad: 50 off'
| Characteristic | Advertising time in minutes.seconds |
|---|
| Viacom | 17.26 |
| Discovery Communications | 17.14 |
| NBC Universal | 14.41 |
| Warner Media | 14.32 |
Adverts on average taking up 14 minutes of each hour; there are usually two advert breaks in a half-hour programme, and four advert breaks in an hour-long programme.
So for a 60-minute show, there would (on average) be a little over 15 minutes of commercials. This will vary by show, by network, and by episode, and this only applies to first-run episodes.
Length of ads
The standard length of a TV ad is 30 seconds long. However, ads can also be 10, 20, 40, 50, 60 seconds or longer. As most ad breaks are either 2½, 3 or 3½ minutes long, your ad must be a multiple of 10 to fit the break.
Cable: The low-cost alternative
Cable advertising is a lower-cost alternative to advertising on network television, usually 10 to 20% of the cost of regular broadcast time. Prime-time spots on network television that may cost $2,000 to $3,000 per spot usually cost around $175 on cable.
In the 70s, the average person saw between 500 to 1600 ads per day, but in 2021, it is estimated that the average person encounters between 6,000 to 10,000 ads every single day. This is largely due to the growth of online and digital ads through platforms such as Google and Facebook.
What is the average length of commercial breaks in a 1-hour TV show? According to data made available by Statista, the average time for commercials made available by the main TV channels in the US ranges from 12 to 17 minutes per hour.
With the average “hour-long” show running for about 42 minutes and the “half-hour” shows running from about 22 minutes to the full 30, minus commercial breaks (remember commercial breaks?). Most TV shows on streaming services have stuck with this tradition for the most part.
Your video production budget will include estimates for these types of supplemental visuals, including: A 2- to 3-minute professionally produced corporate video typically costs anywhere from $20,000 to $70,000.
Traditionally, viewership - how many people have seen an advertisement - has been the predominant way of measuring television ads. However, understanding whether people simply saw an ad does not in fact mean they took any action afterward to engage with that brand or convert.
TV advertising costs are well-known to reach atmospheric heights, with 30-second Super Bowl ad pricing from $6 to $7 million in 2023. But this is far from average - you can run TV commercials for as little as $1,000 a month locally or around $200,000 nationally.
Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.
