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While more millennials and Gen Z are buying Skechers, older generations of consumers can largely be credited with the company's evolving reputation in casual footwear. Skechers preference share among adults 55 or older was around three times higher than younger customers in 2022, according to Cowen's study.

Britney Spears and Christina Aguilera wear them. So do Kim Kardashian and Demi Lovato. Now, Doja Cat is slipping into them, too. The Planet Her rapper - who recently attended the Met Gala in cat prosthetics - is the latest celebrity to sign on as the face of Skechers, the footwear brand known for its chunky sneakers.

Skechers' Quarterly Sales Hit a New High 2023 has been a strong year for Skechers. Q1 marked the first time the company hit over $2 billion in quarterly sales. This was a 10% increase from Q1 sales in 2022.

The investment bank said in a note Monday that 19% of the 2,500 US consumers it surveyed preferred Skechers as their lifestyle footwear of choice in 2022. That's second behind only Nike at 24% in its Proprietary Consumer Tracker Survey. Adidas ranked third among respondents.

Both are very good. Nike is more popular and well, common. Skechers, on the other hand, are not so popular nor that common. Nike shoes are more expensive, so if you aren't really well-off buy Skechers.

Honestly, no one really believed me when I said they were great running shoes because the brand puts so little in to that marketing. But, if I find the cushion comfy for high intensity, then it's absolutely lovely for walking or being on your feet all day long.

Both are notable big brands. Adidas is better than Skechers in the sportswear department and sports equipment department and is best in terms of Durability. Skechers is better than Adidas in Affordability and Comfort department.

Nike With an estimated market share of 18 percent, Nike is the clear number one in the global sneaker landscape. That figure underestimates Nike's dominance in the game, however, as both the second-placed Jordan brand and Converse in seventh place are also owned by the Beaverton, Oregon-based sportswear giant.

Well-Made Uppers Good breathability will keep your feet from getting hot, sweaty, and uncomfortable, even after walking for many hours. Durability is important, too: You'll likely wear walking shoes frequently, so they should be able to withstand day-to-day wear and tear.

Today, Skechers is the third largest athletic footwear manufacturer in the world with total sales exceeding $7.4 billion (year-end 2022).

The investment bank said in a note Monday that 19% of the 2,500 US consumers it surveyed preferred Skechers as their lifestyle footwear of choice in 2022. That's second behind only Nike at 24% in its Proprietary Consumer Tracker Survey. Adidas ranked third among respondents.