What the Illinois Office of Tourism TV commercial - Amazing Is Discovering Something New is about.

Title: Illinois Office of Tourism TV Spot - 'Amazing Is Discovering Something New'

Introduction:In the bustling world of travel and adventure, the Illinois Office of Tourism has taken the reins to captivate and inspire wanderlust within every individual. Their enthralling TV spot, titled 'Amazing Is Discovering Something New', elevates the concept of exploration to new heights by showcasing the wonders of Illinois. This awe-inspiring advertisement encapsulates the essence of the state's rich history, vibrant culture, and breathtaking landscapes, leaving viewers with an insatiable desire to immerse themselves in the wonders that await.

Description:The 'Amazing Is Discovering Something New' TV spot embarks on a visual journey through the diverse regions of Illinois, inviting viewers to uncover the hidden gems that lie within. The spot opens with a sweeping aerial shot of the famous Chicago skyline, setting the tone for an extraordinary expedition. As the camera pans over the iconic Millennium Park, Navy Pier, and the Art Institute of Chicago, the viewer is ensnared by the city's magnetic charm and vibrant energy.

The scene transitions to the rolling hills of wine country in the Shawnee Hills region, where visitors can indulge in exquisite tastings at the local vineyards. The TV spot captures the essence of this idyllic setting, showcasing lush vineyards, quaint cottages, and the occasional glimpse of smiling wine enthusiasts clinking glasses.

As the viewers are transported further, the advertisement takes a cultural turn, inviting them to delve into the vibrant traditions and heritage of Illinois. The spotlight shifts to the historic neighborhoods of Springfield, where Lincoln's legacy permeates the air. The visuals showcase the awe-inspiring Abraham Lincoln Presidential Library and Museum, along with iconic landmarks like the Old State Capitol.

Variety being the spice of life, the TV spot swiftly steers viewers to the awe-inspiring natural landscapes that grace Illinois. The focus shifts to the majestic Starved Rock State Park, with its towering canyons, cascading waterfalls, and panoramic vistas. Hikers, explorers, and nature enthusiasts are enthralled as they witness the untamed beauty of this awe-inspiring destination.

The 'Amazing Is Discovering Something New' TV spot concludes with a montage of diverse experiences that Illinois offers, including music festivals, culinary adventures, and exhilarating outdoor activities. The message is clear - Illinois is a treasure trove waiting to be discovered, where the unfamiliar becomes extraordinary, and the ordinary transforms into something incredible.

Conclusion:The Illinois Office of Tourism TV spot, 'Amazing Is Discovering Something New', successfully captures the essence of the state's allure and invites viewers to embark on a remarkable expedition of their own. By showcasing the rich culture, breathtaking landscapes, and diverse experiences that Illinois offers, this advertisement leaves no doubt that the state is an unparalleled destination for adventure-seekers, culture enthusiasts, and nature lovers alike. So, pack your bags, set your compass, and let Illinois surprise and delight you at every turn.

Illinois Office of Tourism TV commercial - Amazing Is Discovering Something New produced for Illinois Office of Tourism was first shown on television on June 6, 2019.