In Heineken's 'The Best Driver' campaign, F1 star Max Verstappen is seen socializing with friends and repeatedly being chosen to be designated driver. The hero film cleverly emphasizes that while some of the best drivers are from the world of F1, the decision should instead only be based on who hasn't had a drink.

driver Max Verstappen Heineken has teamed up with Formula 1 driver Max Verstappen for a global campaign to deter people from drink driving. Created by Le Pub, “The best driver” shows Verstappen at a bar with his friends as they decide who the designated driver will be.

actor Jonathan Goldsmith The Most Interesting Man in the World was an advertising campaign for Dos Equis beer featuring actor Jonathan Goldsmith as a bearded, debonair older gentleman with voiceovers that were both humorous and outrageous. The advertisements first began appearing in the United States in 2006 and became a popular Internet meme.

As a global beer brand, Heineken promotes a spirit of open-mindedness, framing its drinkers as global citizens who respect other cultures while still reveling in the comforts of their own.

Heineken® These campaigns in collaboration with F1® will continue to focus on promoting the world's most popular zero-alcohol beer, Heineken® 0.0; the perfect pairing for a race weekend.

After roughly 250,000 people took part in Molson Coors' High Stakes Beer Ad pool on DraftKings and guessed how the company's Super Bowl ad would play out, one beer brand emerged victorious: Blue Moon.

These were standard 12-ounce bottles of beer, nothing fancy, but during a six-hour period Andre drank 119 of them. It was one of the few times Andre got drunk enough to pass out, which he did in a hallway at his hotel. His companions, quite drunk themselves, couldn't move the big man.

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

Brand position – Global theme & styles – Enjoy together, Live Every Last Drop. Generally Heineken's tagets its marketing toward men in the age of 23-35 years old. Often, people do not feature in executions but the brand uses its bottle to either embody them or signify coming together.

On top of this, Di Tondo highlighted their intention to expand the brand's responsible drinking platform together with the sport. This should start to make it easier to understand why Heineken chose to sponsor F1- there isn't a better place for them to promote their anti-drink driving message than at an F1 race track.

Formula One has announced a multi-year extension of its global partnership with Heineken, continuing its seven-year relationship with the beer brand. Confirmed: Martin Garrix, Heineken's new global ambassador, will perform at selected Formula One events.

Jonathan Goldsmith He is…. the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career.