Louis and Shaol Pozez Established in 1956 by cousins Louis and Shaol Pozez, Payless was a privately held company owned by Blum Capital, and Golden Gate Capital. In 1961, it became a public company as the Volume Shoe Corporation which merged with The May Department Stores Company in 1979.

Who We Are: Payless is the largest specialty family footwear retailer in the Western Hemisphere, offering a wide range of shoes and accessory items at affordable prices for every member of the family.

The company's mission is simple: To be the Go To, Get More, Pay Less shoe store for our target customers.

Given Payless's main target audience is families, such a seamless experience will bring much-needed convenience into their footwear shopping. “It will not matter if the customer is contacting Payless through the website or through social media or by going to a store or by calling on the phone.

Payless - Our motto: When in doubt, buy 'em all.

Payless - Our motto: When in doubt, buy 'em all.

A mission statement is a concise explanation of an organization's reason for existence and describes its purpose, intention and overall objectives. The mission statement supports the vision and serves to communicate purpose and direction to employees, customers, vendors and other stakeholders.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

An ideal customer represents a person whose problems get solved by your business. Businesses can use ideal customer profiles to define the markets they want to target for more effective marketing and promotional strategies.

What is a slogan? A slogan is an attention-grabbing statement used to advertise or promote a brand's products and services. These phrases share the company's reason for existing and overall mission to the public. Companies use slogans to tell their consumers what they want them to associate their brand with.

Amid the fitness and sneaker crazes of the 1980s, Payless found success with its Pro Wings sneakers. Selling for just $15 to $20, the sneakers featured Velcro straps instead of laces - and with their price and practicality became a popular choice among schoolchildren. Payless ShoeSource Inc.

Famous Footwear is part of Caleres Inc. – a diverse portfolio of global footwear brands dedicated to helping every person find the perfect pair of shoes. With a legacy of over 130 years of craftsmanship and passion for fit, Caleres continues their mission of inspiring people to feel good… feet first.