"Kids' Voices is now a truly global campaign, with original ads in nearly twenty countries around the world and still going strong after six years."

In their English speaking commercials, Haribo hilariously summon the child within us all by lending kid's voices to serious business people or ice hockey teams. All this while simultaneously adding spectacular promotions such as decorating whole planes with the Gold Bear or sponsoring motor rallys.

1) HARIBO was founded by Hans Riegel in Bonn, Germany in 1920. 2) HARIBO is the acronym that comprises the founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. 3) HARIBO invented the gummi bear in 1922.

Kids and grown-ups love it so 7) HARIBO is family-owned still today and is now in its third generation. 8) HARIBO debuted its iconic tagline as: “Kids love it so; the happy world of HARIBO.” Today, it's evolved to “Kids and grown-ups love it so, the happy world of HARIBO” as the company's gummi treats appeal to fans of all ages.

haribo.com Audience Demographics Audience composition can reveal a site's current market share across various audiences. haribo.com's audience is 65.96% male and 34.04% female. The largest age group of visitors are 25 - 34 year olds.

Hans Riegel lays the first foundation stone for HARIBO's success when he invents the DANCING BEAR – a fruit gummy bear that would one day become world-famous as the legendary HARIBO Goldbear. It was bigger than today's Goldbears, and also slimmer.

Bonn, Germany Haribo (German pronunciation: [ˈhaːʁiːboː], English: /ˈhærɪboʊ/ HARR-i-boh) is a German confectionery company founded by Hans Riegel Sr.. It began in Kessenich, Bonn, Germany. The name "Haribo" is a syllabic abbreviation formed from Hans Riegel Bonn.

The DANCING BEAR sees the light of day Hans Riegel lays the first foundation stone for HARIBO's success when he invents the DANCING BEAR – a fruit gummy bear that would one day become world-famous as the legendary HARIBO Goldbear.

“The brand was one of the first in Germany to do advertisements on television,” says Bahlmann, “so that made [Haribo] and the product really popular.” In the decades following World War II, Haribo expanded throughout Europe, with Goldbears even making their way across the Berlin Wall to East Germany.

The keys to Haribo's success include its consistency and the quality of its candy and product marketing.

“A firm chew with a burst of flavor and plenty of servings in one bag” is what keeps Haribo customers coming back for more, Triffler says. Oddly enough, a favorite flavor doesn't need to match up with its real-life fruity counterpart.

Germany The Goldbears account for Haribo's largest revenue share. According to the company, their brand awareness in Germany is 99 percent and the Goldbear stands for childlike joy. For the German market, they are coloured with natural fruit extracts, in contrast to the use of colourants in the past.