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What the State Farm TV commercial - What If: Relocate is about.

In the State Farm TV spot titled "What If: Relocate," viewers are introduced to two well-known personalities, Malika Andrews and Rel Howery, in a humorous and unexpected scenario.

The commercial begins with Malika Andrews, a talented sports journalist, sitting in a luxurious mansion, seemingly transported from her usual sports reporting setting. Rel Howery, known for his comedic prowess, is by her side, equally surprised by their new surroundings. As the camera pans out, it becomes apparent that they have swapped lives, prompting a series of comical encounters.

Amidst the confusion, Rel Howery stumbles upon a walk-in closet filled with sports jerseys and high-end suits, representing Malika's everyday work attire. He expresses both amusement and bewilderment as he explores her wardrobe, hilariously attempting to fit into oversized basketball jerseys and stylish heels.

Meanwhile, Malika Andrews finds herself handling a far different situation. She sits behind a broadcast desk, hilariously struggling to give live commentary on a basketball game. Her lack of experience in sports reporting becomes evident as she fumbles over the players' names and incorrectly analyzes the action, much to the amusement of the audience.

Throughout the TV spot, the characters continue to navigate each other's lives, finding themselves in increasingly amusing situations. Their humorous banter and spontaneous reactions keep viewers engaged and entertained as they witness the unexpected role reversal.

Amidst the comedic chaos, the State Farm logo appears on screen, serving as a reminder that, no matter the situation, the company provides reliable insurance coverage to protect individuals in their everyday lives. The humorous twist in the commercial highlights the message that State Farm is prepared to address unexpected events and challenges, offering support and stability even in the most extraordinary circumstances.

With their entertaining performances, Malika Andrews and Rel Howery bring a lighthearted and relatable touch to the State Farm TV spot, "What If: Relocate." By showcasing the unexpected nature of life's twists and turns, this commercial reminds viewers to expect the unexpected and stay prepared with State Farm's trusted insurance services.

State Farm TV commercial - What If: Relocate produced for State Farm was first shown on television on April 12, 2023.

Frequently Asked Questions about state farm tv spot, 'what if: relocate' featuring malika andrews, rel howery

State Farm TV Spot, 'What If: Relocate' Featuring Malika Andrews, Rel Howery.

Tennessee Titans running back Derrick Henry has taken on a new job off the football field as the newest spokesman for State Farm insurance. Henry is just the latest NFL star to take on the role.

Kevin Miles aka "Jake from State Farm". State Farm announced they were planning on reviving their character, Jake, in 2020 and they cast Miles, who went by Mimms then, in the role.

Aaron Rodgers has been the star of State Farm commercials for more than a decade.

The tall guy in the "What If Not Tall?" State Farm commercial is Boban Marjanovic. Marjanovic is an NBA center who has made a secondary career out of appearing in commercials.

star Khaby Lame State Farm plans to use those naming rights to its advantage with a new campaign that will feature TikTok star Khaby Lame alongside spokesman Jake from State Farm.

Arike Ogunbowale ' Yes, it's Arike Ogunbowale. Arike Ogunbowale leans back in a chair and kicks a pair of Nike Air Force 1s covered in Swarovski crystals onto a desk with Dallas Mavericks owner Mark Cuban standing in front of her. She sports sunglasses and two chains with gleaming diamond pendants - one encrusted with her No. 24.

In the 2011 commercial, Jake was portrayed by Jake Stone, an actual State Farm employee. He told The Pantagraph in February that he now works as a bartender in Normal, Illinois, where he lives with his wife and their two children.

Arike Ogunbowale ' Yes, it's Arike Ogunbowale. Arike Ogunbowale leans back in a chair and kicks a pair of Nike Air Force 1s covered in Swarovski crystals onto a desk with Dallas Mavericks owner Mark Cuban standing in front of her. She sports sunglasses and two chains with gleaming diamond pendants - one encrusted with her No.

The Jake from State Farm character was rebooted in 2020 for a new campaign with a new actor in the role (Kevin Mimms, aka Kevin Miles), years after the original campaign featuring the famous “Uh … khakis” tagline.

Clay Matthews, Dana Carvey, Randall Cobb, Patrick Mahomes, dogs and “Jake” all starred with Rodgers over the next decade in State Farm ads. It was one of the most valuable endorsement deals for any NFL player, worth an estimated $3 million per year for the four-time MVP.

Via Sportico.com, the insurance giant confirmed that the sponsorship deal ended after the 2022 season concluded. “We wish Aaron the best in his future endeavors,” a State Farm spokesperson told Kurt Badenhausen of Sportico, in an email regarding the termination of the deal that dated back to 2011.

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Watch State Farm TV Commercial, 'What If: Relocate'

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Advertisers

Advertisers of the State Farm TV Spot, 'What If: Relocate' Featuring Malika Andrews, Rel Howery

State Farm TV commercial - What If: Relocate
State Farm

State Farm is an established insurance and financial services company that has been providing its customers with peace of mind for over 90 years. Founded in 1922 by George Jacob "G.J." Mecherle, the c...

Agenices

Agenices of the State Farm TV Spot, 'What If: Relocate' Featuring Malika Andrews, Rel Howery

State Farm TV commercial - What If: Relocate
DDB

DDB Worldwide is a global marketing communications network that operates in over 100 countries worldwide. The company is known for its innovative approach to advertising and marketing, and for their e...

State Farm TV commercial - What If: Relocate
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

State Farm TV commercial - What If: Relocate
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

State Farm TV commercial - What If: Relocate
The Marketing Arm

The Marketing Arm is a globally acclaimed marketing and advertising agency that specializes in providing innovative and engaging marketing solutions to businesses worldwide. Headquartered in Dallas, T...

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