What the CarGurus TV commercial - The Motivational Guru is about.

CarGurus TV Spot, 'The Motivational Guru' is a 30-second commercial that showcases the power of the car-buying website to connect buyers with the cars they need. The ad follows a charismatic motivational guru as he guides a group of individuals through an intense workout session. As the workout progresses, the guru provides words of motivation and encouragement, inspiring his students to push themselves to the limit and achieve their goals.

However, when one of the students, an older woman, expresses frustration with her current car, the guru's motivational spirit spreads to the topic of vehicle buying. He tells her that she deserves a car that matches her drive and ambition, and that the CarGurus website can help her find the perfect car for her needs.

The ad ends with the guru leading the class in a chant of "Find your car, find your drive" as the CarGurus logo and website are displayed on the screen.

Overall, 'The Motivational Guru' is a fun and engaging ad that effectively communicates the benefits of using CarGurus for car-buying needs. The use of a charismatic guru and a workout session helps to inject a sense of energy and excitement into the commercial, making it stand out from more traditional car-buying ads.

CarGurus TV commercial - The Motivational Guru produced for CarGurus was first shown on television on May 14, 2017.