What the Fresh Step Extreme TV commercial - Dont Tell Mom is about.

Title: Fresh Step Extreme TV Spot: "Don't Tell Mom"

Introduction:In a clever and hilarious TV spot, Fresh Step Extreme, a leading brand in cat litter, takes a playful approach to highlight the effectiveness of their product while offering a dose of laughter. Aptly titled "Don't Tell Mom," this memorable advertisement captures the antics of mischievous feline friends who are determined to keep their secrets safe from their unsuspecting human caretaker.

Synopsis:The TV spot opens with a cozy living room scene, where a young woman, portrayed as the ever-doting cat owner, enters the frame. Completely unaware of the adventures taking place behind her back, she goes about her evening routine. Little does she know that her inquisitive cats are about to test the limits of their newfound freedom.

As the music builds up to a whimsical tune, we see the cats eagerly eyeing the closed door that separates their world from the forbidden realm of the kitchen. Without hesitation, they embark on a daring expedition, their paws swiftly gliding across the pristine floor.

Scene by Scene:1. Scene 1: The door creaks open, echoing throughout the house, as if a mysterious force beckons our furry protagonists.2. Scene 2: The camera cuts to a quick zoom on the cats' glowing eyes, revealing their excitement and determination.3. Scene 3: In an impressive display of agility, the cats leap onto the kitchen countertop, knocking over a bag of chips and sending the contents flying, creating a momentary mess.4. Scene 4: Cut to the cats discovering a freshly baked pie on the windowsill, and their eyes widen with temptation. With each slice neatly arranged, they can't help but investigate.5. Scene 5: One cat slyly tips over a glass of milk, causing a playful cascade of droplets to spill across the countertop.6. Scene 6: The camera pans out to capture the entire kitchen scene, showcasing the cats reveling in their secret escapade, unperturbed by the chaos they've left behind.7. Scene 7: Just as the cats settle into their victory, the sound of the door opening prompts them to frantically scurry back through the narrow opening. They disappear into the shadows, leaving no trace of their clandestine adventure.

Conclusion:The TV spot concludes with a shot of the unsuspecting cat owner returning to the scene of the "crime," her expression a mix of bewilderment and bemusement. As she surveys the remnants of her cats' playful mischief, a smile tugs at her lips, hinting at a newfound appreciation for her feline companions' playful nature.

"Don't Tell Mom" brings to life the mischievous spirit of our furry friends and showcases the power of Fresh Step Extreme cat litter, which effectively conceals and eliminates odors that might otherwise reveal the cats' secret adventures. This light-hearted and humorous TV spot serves as a reminder of the joy and laughter these unique creatures bring to our lives, even through their secret escapades.

Fresh Step Extreme TV commercial - Dont Tell Mom produced for Fresh Step was first shown on television on June 19, 2016.