The ad's core message is that having a Red Bull will make you a new, better person. Rather than sitting around complaining, drinking a Red Bull energizes the parrots to get active and do their own thing.

Sign up to track 102 nationally aired TV ad campaigns for Red Bull. In the past 30 days, Red Bull has had 5,175 airings and earned an airing rank of #162 with a spend ranking of #148 as compared to all other advertisers.

Maximizing The Idea Behind Their Tagline Red Bull's messaging strategy revolves around its tagline, “Red Bull gives you wings.” It focuses on the idea that its product gives people the “wings” or energy they need to do whatever they want when they want.

If you didn't know, the Red Bull symbol represents work ethic. A bull symbolizes strength, confidence, stability, and stamina. In some countries, the bull symbol can also symbolize fertility, farming, teamwork, and helpfulness. The two bulls also convey the effects of what happens after drinking the beverage.

Anytime, anywhere. Red Bull TV allows you to enjoy unrivaled access to sports events, esports, music festivals, films, videos, documentaries, and shows from locations that span the globe.

Red Bull contains the water-soluble B-group vitamins niacin, vitamin B6, vitamin B2 and vitamin B12. These B-group vitamins contribute to normal energy-yielding metabolism, such as the build-up and break-down of carbohydrates and proteins, and the reduction of tiredness and fatigue.

If you didn't know, the Red Bull symbol represents work ethic. A bull symbolizes strength, confidence, stability, and stamina. In some countries, the bull symbol can also symbolize fertility, farming, teamwork, and helpfulness. The two bulls also convey the effects of what happens after drinking the beverage.

Red Bull gives you wings. Since 1997, Red Bull has been making commercials bearing its slogan "Red Bull gives you wings." Commercials usually were crudely animated and featured characters with constant squints.

The company positions itself as a lifestyle brand associated with extreme sports, adventure, and high energy. Red Bull's iconic slogan, “Red Bull gives you wings,” encapsulates the brand's promise of providing an energy boost and enabling consumers to push their limits.

Red Bull's marketing dominance You could argue that Red Bull promotes a high-energy lifestyle more than it's trying to sell cans of energy drinks. From its start they used the slogan ”Red Bull gives you wings”, insinuating higher performance after consumption. That idea gets backed up by the type of advertisement.

Red Bull invests in the health of their employees by offering stand out benefits such as financial wellness programs, mental health benefits like free access to life coaches & therapists, premium meditation app memberships, and 36 days of time off each year.

Red Bull TV is an online television channel owned by Red Bull GmbH. Programming content focuses on live events and shows related to sports, music, lifestyle, and culture.