What the Milky Way TV commercial - Sorry About Your Tattoo is about.

Title: Milky Way TV Spot - 'Sorry About Your Tattoo'

[Scene 1: A tattoo parlor]

The TV spot opens with a bustling tattoo parlor filled with customers and artists working diligently on their designs. Various buzzing tattoo machines create a symphony of sound in the background.

[Scene 2: A young man in pain]

The camera focuses on a young man named Jake sitting nervously on a tattoo parlor chair. He looks uncomfortable and anxious while a tattoo artist works on his arm. A bead of sweat trickles down Jake's forehead, depicting his growing unease.

[Scene 3: A Milky Way candy bar]

Suddenly, the camera transitions to a close-up of a mouth-watering Milky Way candy bar, surrounded by its signature wrapper. The delicious caramel, nougat, and chocolate combination is prominently displayed, tempting viewers.

[Scene 4: Distraction from pain]

As Jake's discomfort intensifies, the TV spot takes a humorous turn. In a moment of distraction, Jake's eyes wander toward the candy bar, stealing his attention from the tattooing process. His eyes widen with delight.

[Scene 5: Jake's tattoo mishap]

The camera shifts back to Jake's arm, where the artist unknowingly makes a mistake due to Jake's sudden movement. A look of disbelief spreads across the artist's face, and he exclaims, "Oops!"

[Scene 6: Apology time]

Cutting to the next scene, the TV spot shows Jake receiving an apology from the Milky Way brand. A spokesperson, dressed in a Milky Way-themed outfit, stands beside Jake, expressing sincere regret for the mishap.

[Scene 7: Milky Way to the rescue]

In a clever twist, the spokesperson hands Jake a Milky Way candy bar as a token of apology. Jake's eyes light up with gratitude, and a smile breaks out on his face. He takes a bite of the candy bar, relishing the deliciousness that temporarily takes away his tattoo woes.

[Scene 8: Brand message]

The TV spot concludes with the Milky Way logo appearing on screen, along with the tagline, "When tattoos go wrong, Milky Way makes it right." A voiceover reveals the subtle message that Milky Way candy bars are a delightful distraction in any situation.

[Closing shot: Milky Way candy bar]

The TV spot ends with a captivating shot of a Milky Way candy bar, enticing viewers with its irresistible appeal.

[Voiceover]

"Milky Way - Delectable Distractions for Life

Milky Way TV commercial - Sorry About Your Tattoo produced for Milky Way was first shown on television on May 5, 2015.