Plymouth Duster Doug and Limu Emu stand across from the next generation of Liberty Mutual agents, preparing to hand over the keys to a mini yellow Plymouth Duster.

Introducing LiMu Emu and Doug, the Dynamic Duo of the Insurance World Starring in New Liberty Mutual Ad Campaign. A few new faces (and feathers) are moving into the advertising world: meet LiMu Emu and Doug, the stars of Liberty Mutual Insurance's new national advertising campaign that launches today.

David Hoffman David Hoffman(XI) David Hoffman was born in Philadelphia and grew up on U.S. Army bases. He was classically trained as an actor at the University of North Carolina School of the Arts (H.S. Diploma) and Boston University (BFA).

“LiMu Emu is a mix of a real bird and CGI. Live emus were used during the initial shoot on set. The final images of the emu in the commercials are a blend of footage captured from the live emus and our digitally created emu.”

The Jeep Liberty is a four door unibody compact SUV manufactured and marketed by Jeep for model years 2002–2012 over two generations, internally designated the KJ (2002-2007) and KK (2008-2012), respectively.

Jeep In 2002, Jeep introduced the Liberty as part of its Jeep lineup of vehicles and it served as a replacement for the Jeep Cherokee in the United States.

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.

Blake has been M.I.A. on TikTok since October 11, but recently posted an update that shows that the popular emu is on the mend and getting better day by day. After the nearly two-month long hiatus to focus on getting her animal friend back to health, she returned to share a video so his fans know he's doing OK.

While attacks on humans are rare and fatalities even less common, these are quite sizable birds, fully capable of eviscerating even large animals with their big, three-toed, clawed feet. So, while they are friendly and inquisitive, emus should definitely be treated with respect and caution.

Liberty Mutual As a branding device, though, the campaign falls short. It was only after 178 viewings that I saw the name “Limu” as short for Liberty Mutual. Maybe that's just me being slow, but in this case, I don't think so. The problem is that Liberty Mutual is not known as LiMu. They don't even use the nickname on their website.

Jeep About Liberty In 2002, Jeep introduced the Liberty as a replacement for the aging Cherokee fleet. It would become the most economical car in the lineup, designed to mold popular Cherokee trim levels and engine displacements into one all-around SUV.

The Liberty's success was due entirely to the fact that the best engineers, production experts, and manufacturing facilities were provided to the Government. Leading automotive manufacturers, including Ford, Lincoln, Packard, Marmon, and Buick, built the engines.