What the Nationwide Insurance TV commercial - Features is about.

Title: Nationwide Insurance TV Spot, 'Features'

In the ever-competitive world of insurance advertising, Nationwide Insurance has carved a niche for itself with its engaging and informative TV spots. One such standout commercial is the captivating "Features" ad, which showcases the company's unique offerings in an entertaining and memorable way.

The commercial opens with a picturesque suburban neighborhood, with families going about their day. The camera zooms in on a vibrant house and seamlessly transitions inside, where we meet a modern, tech-savvy family. They are gathering in their living room, surrounded by the latest gadgets and devices.

As the family members interact, their voices are overlaid with a catchy, upbeat jingle, providing an energetic backdrop to the commercial. Then, a charismatic Nationwide Insurance agent unexpectedly joins the family, perfectly blending in with their tech-focused lifestyle.

With a confident smile, the Nationwide agent proceeds to showcase the insurance company's impressive array of features and benefits. The commercial cleverly integrates visual effects to illustrate each feature and further engage viewers. The audience feels immersed in the unique world that Nationwide Insurance offers, making them curious to learn more.

The first feature highlighted is Nationwide's "SmartRide" program, which rewards safe driving behaviors and offers potential savings on car insurance premiums. In a visually stunning sequence, animated cars drive smoothly around the family's living room, symbolizing the benefits of safe driving.

Next, we see the family's home transforming into a futuristic, digitally advanced environment as the agent introduces Nationwide's "Smart Home" coverage. The camera pans across rooms equipped with automated devices, highlighting how this insurance coverage offers protection against unexpected events like burglaries or accidents.

The commercial then seamlessly shifts to a serene, picturesque landscape as the agent introduces Nationwide's "Vanishing Deductible" feature. Here, we see imagery of the family's deductible disappearing with every responsible choice they make, be it safe driving or responsible home maintenance.

Throughout the ad, Nationwide Insurance emphasizes the importance of personalized coverage, providing visual cues of customization and flexibility. The agent interacts with the family and adjusts the coverage options in real-time, showcasing how Nationwide can tailor insurance plans to suit the individual needs of their customers.

The commercial concludes with a powerful and heartwarming message that encapsulates the Nationwide brand: "Nationwide is on your side." This tagline emphasizes the company's commitment to delivering exceptional customer service and reliable insurance coverage.

With its captivating visuals, energetic soundtrack, and innovative storytelling, Nationwide Insurance's "Features" commercial effectively communicates the unique benefits of their insurance offerings in a memorable and entertaining way. By successfully capturing viewers' attention and imagination, Nationwide cements its position as a trusted and customer-focused insurance provider.

Nationwide Insurance TV commercial - Features produced for Nationwide Insurance was first shown on television on July 6, 2014.