Founding and early years. Quality Courts United, Inc., which began as a nonprofit referral chain of seven motels in Florida, was founded in 1939. It would undergo several name changes before becoming what is known today as Choice Hotels International. The chain initially remained east of the Mississippi River.

(NYSE: CHH), one of the world's largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline "Our Business is You." The campaign leverages the consumer truth that "business" can be defined broadly - from meeting with clients to planning a family reunion.

entertainer Zooey Deschanel Starring multi-hyphenate entertainer Zooey Deschanel, the campaign promotes ChoiceHotels.com as an easy-to-use website, offering the best price guaranteed. By booking direct, travelers can find the right hotel with the right amenities at the right value for every type of stay.

Zooey Deschanel Choice Hotels Welcomes Zooey Deschanel As Its "Fairy Hotel Mother" In New, Multichannel National Marketing Campaign Where Travels Come True.

Radisson Hotels Americas (NYSE: CHH) today announced that it has completed the acquisition of the franchise business, operations and intellectual property of Radisson Hotels Americas for approximately $675 million from Radisson Hotel Group, inclusive of the real estate value of three owned hotels. Choice Hotels International, Inc.

Wilmington, NC Plot. Travis Shaw (Benjamin Walker) is a veterinarian, living in the city of Wilmington, NC, who falls in love on his first meeting with Gabby Holland (Teresa Palmer), who has moved into the house next door.

A slogan is: A memorable and catchy phrase, which captures the overarching theme of a marketing campaign. While the tagline represents only the brand, a slogan may be used to represent the brand or the brands' products or services.

Differences between taglines and slogans Slogans impart the company's mission, while taglines call to mind an image of the brand. A slogan is more advertising focused, and a tagline is more public relations focused, meaning slogans are used to sell an item and taglines raise awareness about the overall brand.

Paris Hilton Hilton Hotels has a new ad campaign out, and it's starring the absolute right person. On Monday, the hotel brand unveiled its latest campaign video starring none other than Paris Hilton, the great granddaughter of Hilton Hotels founder Conrad Hilton.

You might try googling the name of the commercial like who is the actress in the palatine bike commercial? That should result in enough information for you to track down the individual through Imdb.com. Especially since actors will self market themselves for this purpose in order to be found for future projects.

Zooey Deschanel stars as the "Fairy Hotel Mother" in Choice Hotels' newest marketing campaign. Choice Hotels International Inc. The ads aim to persuade travelers to book through the hotel's website rather than third-party sites.