The Corona Extra TV spot, 'Early' featuring Jon Gruden, is an advertisement that aims to capture the laid-back spirit of the Corona brand while also showcasing its refreshing taste.
The advertisement opens with Jon Gruden, a former NFL head coach, waking up early and making his way to the beach, where he sets up chairs, umbrellas, and pillows. As he kicks back and enjoys the serene surroundings, he cracks open a Corona Extra and takes a sip, savoring the crisp, smooth taste.
Throughout the ad, viewers are transported to several different locations where people are enjoying the same laid-back lifestyle that is synonymous with the Corona brand. From backyard BBQs to beach parties, the ad showcases the versatility of the beer and its ability to enhance any occasion.
The spot concludes with Gruden lounging contentedly on the beach as the sun sets in the background, with the message 'Find your beach' emblazoned on the screen. This slogan has come to encapsulate the spirit of the Corona brand, as it encourages viewers to slow down and relish the present moment.
Overall, the Corona Extra TV spot, 'Early' Featuring Jon Gruden, is an excellent example of an advertisement that captures the essence of a brand while also showcasing its unique attributes. By highlighting the refreshing taste and laid-back lifestyle associated with the Corona beer, the ad appeals to a broad audience and reinforces the brand's position as a premium, enjoyable beverage.
Corona Extra TV commercial - Early produced for Corona Extra was first shown on television on September 6, 2017.
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