What the Goodyear TV commercial - Lo que te mueve is about.

Goodyear's TV Spot, 'Lo que te mueve' is a powerful and inspiring advertisement that captures the essence of driving. The ad showcases the diverse and vibrant world of driving, highlighting the different people, places, and moments that make driving an unforgettable experience.

The ad starts with a shot of a car tire rolling across a black canvas. The tire then bursts into a kaleidoscope of colors, revealing a world full of life and energy. The ad then captures glimpses of different scenarios, each showcasing the beauty and excitement of driving. From urban streets to open highways, the ad highlights the diverse range of environments we can encounter while driving.

A visual feast, the ad covers a variety of experiences, including rock climbing, cycling, surfing, and even exploring the depths of the ocean. These experiences are linked to driving and the tire, which becomes a central metaphor for how mobility enables people to explore and experience the world.

Throughout the ad, there are glimpses of people of all ages, backgrounds, and cultures coming together through the shared experience of driving. This serves as a reminder that, despite our differences, we are united by our love of the open road.

The ad is set to the backdrop of a captivating Spanish-language soundtrack, which adds to the emotional appeal of the ad. The lyrics encourage viewers to keep moving forward, to never give up, and to embrace life's challenges.

Overall, the Goodyear TV Spot, 'Lo que te mueve' is a moving and inspiring advertisement that celebrates the joy and beauty of driving. It's a testament to the transformative power of mobility and how it can connect people with the world around them.

Goodyear TV commercial - Lo que te mueve produced for Goodyear was first shown on television on October 21, 2020.