What is TikTok? TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

How to set up the ad in your ad account

1. Once you're logged into your TikTok ads dashboard, you'll see 4 tabs at the top.
2. Select the 'Spark Ads' tab and click the “Apply for Authorization” button.
3. Copy the code sent from the creator into the text bar and click “Search”
4. Once the TikTok preview appears, click “Confirm”

Sign up to track 51 nationally aired TV ad campaigns for TikTok. In the past 30 days, TikTok has had 2 airings and earned an airing rank of #3,577 with a spend ranking of #1,967 as compared to all other advertisers.

TikTok Spark Ads are a native ad format that allows brands to create campaigns that leverage and leverage posts from their own TikTok accounts and also use organic posts made by other creators, with their permission. Spark Ads therefore allow brands to use user-created content.

5 benefits of using TikTok

• Enhance brand identity. In 2021 TikTok had close to 78.7 million users in the United States.
• Increase brand awareness. Similarly, TikTok offers opportunities for increased brand awareness.
• Partner with influencers.
• Take advantage of user-generated content.
• Reach your target market faster.

The largest demographic among monthly active TikTok users is users between 18 and 24. 419.9 million, or 38.5% of TikTok users worldwide, fall into this age bracket. While TikTok typically attracts a Gen Z audience, numbers of active users in other demographics are climbing.

If you're ready to level up your ad game, Spark Ads is the perfect tool. The biggest difference between Promote and Spark Ads is that Sparks Ads lets you boost content that other TikTok users have created in addition to your own content. Sparks Ads also has more options for setting your goals and targeting customers.

App users can easily define an ad from native content, but TikTok Spark Ads can further leverage highly engaging organic posts increasing reach and brand discovery without changing the advertising experience. For digital advertising, users are more receptive to brand messaging when using more instinctive content.

You can also activate TikTok on your TV by casting from your phone or tablet. To do this, you will need to open the TikTok app on your phone or tablet and start playing a video. Then, tap the cast icon and select your TV from the list of devices.

With its ability to reach diverse audiences, drive new found levels of engagement, and offer cost-effective advertising options, TikTok is an increasingly important player in the entertainment landscape.

Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.

Discovery ads are best positioned for these performance goals: Brand awareness – Drive interest from new customers when they're open to trying new brands. Drive conversions – Increase website visits, newsletter signups, or sales. Remarketing – Reconnect with customers who already know and trust your brand.