What the TurboTax TV commercial - March Madness: More Madness is about.

The TurboTax TV spot "March Madness: More Madness" is a clever ad that takes advantage of the excitement around the NCAA basketball tournament to promote the brand's tax software. The ad features a group of friends gathered together to watch the big game, when suddenly one of them announces that he's been doing his taxes during commercial breaks. The other friends are shocked and disapproving, but he explains that he's been using TurboTax, and it's so easy that he's able to do it while still enjoying the game.

The ad is filled with humor and energy, with the friends debating whether it's appropriate to do taxes during a March Madness game. The underlying message, of course, is that TurboTax is so simple and straightforward that it can be done quickly and easily, even during a high-pressure situation like the NCAA tournament. The ad cleverly ties together two seemingly unrelated events and makes a compelling case for using TurboTax to simplify the often complex and anxiety-inducing process of filing taxes.

Overall, the TurboTax "March Madness: More Madness" spot is a fun and engaging way to promote the brand's tax software, without resorting to heavy-handed or boring messaging. By tapping into the cultural zeitgeist and making a bold statement about the ease of using TurboTax, the ad is sure to resonate with audiences and drive interest in the brand.

TurboTax TV commercial - March Madness: More Madness produced for TurboTax was first shown on television on March 16, 2023.