What the NHTSA TV commercial - No Big Deal is about.

The National Highway Traffic Safety Administration (NHTSA) recently launched a powerful TV spot called 'No Big Deal' that tackles the issue of drunk driving. This 30-second video aims to discourage motorists from getting behind the wheel after consuming alcohol by highlighting the devastating consequences that drunk driving can have.

The NHTSA TV spot starts by showing a group of young people enjoying themselves at a party. The camera then shifts to a young man who is drunk and decides to drive home. As he drives, the video shows scenes of him zigzagging on the road, narrowly avoiding accidents and swerving out of control. The message delivered is clear: drunk driving is no big deal until it is.

The TV spot goes on to show the aftermath of the young man's decision to drink and drive. Emergency services are on the scene of a car crash as a young woman is loaded onto a stretcher with serious injuries. The scene is juxtaposed with that of the young man in a police cell, looking remorseful and full of regret. The message of the TV spot is clear – drunk driving can have serious and fatal consequences.

The NHTSA's 'No Big Deal' TV spot is a somber but powerful reminder to all motorists that drinking and driving can lead to devastating accidents and life-altering consequences. The TV spot encourages people to think twice before getting behind the wheel after drinking and make the smart decision to use alternative transportation options. The goal of the campaign is to encourage people to take responsibility for their actions and ultimately reduce the number of drunk driving accidents on the road.

NHTSA TV commercial - No Big Deal produced for NHTSA was first shown on television on December 12, 2017.