Colgate Total SF TV Spot, 'Ice Cruncher' Featuring Luke Wilson.

Shahid Kapoor, Rana Daggubati feature in new Colgate campaign, ET BrandEquity.

In a bid to make a difference, Colgate's recent print, outdoor and digital ad features artistes and influencers like Dolly Singh, Toshada Uma and Prarthana Jagan. They are seen confidently flaunting their teeth and bodies, which don't match the ideal set by brands.

Consider Colgate's brand ambassador for the Visible White variant in the late-2020s-early-2021 period – it was Kiara Advani. She's the conventional picture-perfect model as far as advertising goes.

General

Colgate onboards Kiara Advani as its brand ambassador; launches a new ad. Kiara Advani will feature in Colgate's Visible White Toothpaste campaign. Colgate's latest ad with Kiara talks about how dazzling white teeth are the best beauty asset.

Featuring actors from Indian cinema - Shahid Kapoor and Rana Daggubati, the 'Daant strong toh main strong' TVC, created by RedFuse Communications, puts the spotlight on the importance of strong teeth, which helps in better digestion and hence better nutrition.

How to Become a Teeth Model. The primary qualifications to become a teeth model are excellent teeth and the ability to follow directions during each photo shoot. It's recommended to compile a portfolio that includes various photographs of your teeth, mouth, and smile to provide to agencies.

It's directed by Amit Sharma and produced by Abhishek Notani. The toothless grandmother(old lady) in the Colgate ad is Subbalakshmi and the little girl is Hariti Joshi.

A brand ambassador (sometimes also called a corporate ambassador) is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales.

A company chooses a brand ambassador to be the "face" of the brand. Ideally, the candidate is a tastemaker in their communities, and should plan to use already established networks and relationships to market the brand via word-of-mouth marketing tactics (i.e. referring friends, posting about the brand online, etc.).

Colgate is an American brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate.