What the Lincoln Financial Group TV commercial - Who Are You Responsible for: Picture is about.

The Lincoln Financial Group TV spot 'Who Are You Responsible for: Picture' is a moving and thought-provoking ad that highlights the importance of taking responsibility for one's loved ones. The commercial opens with a group of people standing in front of a large picture of themselves with their families. As the camera zooms in on the picture, we hear a male voice ask the question, "Who are you responsible for?".

The voiceover continues, urging viewers to think about the people in their lives who depend on them - spouses, children, parents, and even pets. The ad emphasizes that it's not just about taking care of oneself but also taking care of those who rely on us. We see shots of people at different stages of life - a young couple expecting a baby, a middle-aged man taking care of his elderly mother, and a woman walking her dog - all of whom have someone who depends on them.

The commercial encourages viewers to take action and plan for their loved ones' future by choosing Lincoln Financial as their partner in financial planning. The ad's message is clear - we are all responsible for someone, and it's essential to prepare for their future by making the right financial decisions.

The Lincoln Financial Group TV spot is a powerful reminder that our actions, or lack thereof, can have a significant impact on those we care about. The ad delivers an emotional punch while also showcasing Lincoln Financial's commitment to helping people plan for their loved ones' future - a message that resonates with many people, especially in uncertain times.

Lincoln Financial Group TV commercial - Who Are You Responsible for: Picture produced for Lincoln Financial Group was first shown on television on September 22, 2018.