Progressive Motorcycle Insurance’s TV Spot ‘Arcade’ is a creative and engaging marketing campaign that showcases the company’s unique approach to insurance. Released in 2023, the ad captures the essence of nostalgia, featuring an arcade game that takes viewers back to the 80s.
The ad begins with a man named Bill, clad in a leather jacket and riding a sporty motorcycle, heading towards an old arcade that has seen better days. Upon entering, he is greeted by a group of boisterous bikers who taunt him, but he remains unperturbed and walks towards an arcade game.
The arcade game seems to be an old-school motorcycle racing game, but as the screen flickers to life, we see that it’s actually Bill’s motorcycle that is being projected on the screen. The arcade game transforms into a real-life obstacle course, with Bill riding through various challenges that test his skills and agility.
Throughout the challenge, we see Bill deftly maneuvering his motorcycle, showcasing his expertise and control. As he successfully completes the course, we see him emerge victorious and claim the prize - a unique and highly coveted jacket.
The ad ends with the slogan ‘Keep riding with Progressive,’ reminding viewers that the company’s insurance policies offer the perfect coverage for riders who want to protect their passion for driving motorcycles.
In conclusion, the Progressive Motorcycle Insurance TV Spot ‘Arcade’ is an excellent marketing campaign that cleverly blends nostalgia with modern-day challenges. With its unique and engaging approach, it showcases the company’s commitment to providing top-notch insurance coverage to motorcycle riders.
Progressive Motorcycle Insurance TV commercial - Arcade produced for Progressive was first shown on television on April 2, 2017.
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